World Branding Forum

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The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand Carl’s Jr. and Hardee’s have...

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Advertising Branding Campaigns Featured News Videos

Royal Caribbean Inspires Unique Experiences with Come Seek

Olivia Pearce

October 15, 2015October 15, 2015

The multi-billion dollar marketing campaign which debuts this month includes broadcast, digital, OOH, PR, social media, and more Royal Caribbean International is scheduled to soon...

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Branding Featured News

Macy’s Tailors Masculine Charm with OppoSuits Debut

Deborah Joy Peter

October 15, 2015October 15, 2015

The brand will expand on the offering in mid-October, with six additional holiday styles set to roll out across 310 stores and online Macy’s has...

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News Technology

Viber Gets Creative with Fresh Round of Sticky Fingers

Thomas Ng

October 15, 2015October 15, 2015

A search to unearth design talent from across the world, the initiative was inked in partnership with Talenthouse Viber has launched its second Sticky Fingers...