World Branding Forum

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The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and more...

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Branding Featured News Technology

Apple Evokes Wizardly Wonder with Harry Potter Partnership

Olivia Pearce

October 12, 2015March 22, 2016

Available on the iBooks Store and accessible via the iPhone, iPad, iPod touch, and Mac, enhanced editions of all books from the said J.K. Rowling...

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Industry News Public Relations

B-M Study Pinpoints Key Crises Facing Businesses

Anisha Kapoor

October 12, 2015October 12, 2015

Burson-Marsteller's 2015 EMEA Crisis Survey revealed new and innovative business models into their market were viewed by respondents as a key risk amongst other leading factors...

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Advertising News Technology

Nielsen Dials Mobile Measurement Up Six Notches

Thomas Ng

October 12, 2015October 12, 2015

The research giant has expanded its mobile measurement capabilities to include six more countries to match the growth of digital advertising Expanding its global footprint for...