World Branding Forum

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Best and Worst Slogans Ranked for Memorability and Authenticity Tagline Guru, a verbal branding agency, has released its survey of the best and worst slogans...

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Campaigns Featured News Videos

MetLife Hong Kong’s New Brand Campaign Encourages People To Light Up Their Dreams

Olivia Pearce

August 4, 2015

MetLife Hong Kong has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with...

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Yahoo To Acquire Leading Social Shopping Site, Polyvore

Thomas Ng

August 3, 2015

Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Advertising News

ADVERTISING Club of New York Honours PepsiCo’s Brad Jakeman As 2015 Advertising Person of the Year

Joshua Hughes

August 3, 2015June 2, 2023

The ADVERTISING Club of New York, a leading professional organisation representing the vision and mission of the global advertising community across crafts, honoured Brad Jakeman,...