World Branding Forum

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Teams from the United Kingdom, Dominican Republic and Turkey Win Top Honours Grace Sobey and Charlie Clinton of Unilever in the United Kingdom won the...

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Marketing News

UKTI Partners with Newegg to Take Top UK Brands to North American Consumers

Thomas Ng

June 30, 2015June 30, 2015

Partnership Connects UK Companies with Newegg’s Global Customers UK Trade & Investment (UKTI) and Newegg – the largest tech-focused e-commerce platform in the US –...

Read Time:1 Minute, 22 Second

Advertising Featured News Videos

Ogilvy & Mather Wins Network of the Year at Cannes for Fourth Year Running

Joshua Hughes

June 30, 2015June 30, 2015

VIDEO: Ogilvy & Mather Buenos Aires' 'Beer Tooth Implant' Crowned with Titanium On the final evening of the Cannes Lions Festival of Creativity 2015, Ogilvy...

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News Public Relations

Ruder Finn Acquires China Business of Japan’s Kyodo Public Relations

Anisha Kapoor

June 30, 2015

Ruder Finn has acquired the China business of Kyodo Public Relations, including its operations in Beijing and Shanghai. A long-term partner of Ruder Finn, Kyodo...

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Branding Featured News

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

Joshua Hughes

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....

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Industry News

Horizon Media “BrandStorm” Hackathon Creates Inventive Ideas for Clients

Anisha Kapoor

June 29, 2015

BrandStorm Part Of Agency's INVENT@horizon Initiative Horizon Media, the largest and fastest growing privately held media services agency in the world, hosted its first-ever "BrandStorm"...

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Branding Featured News

Aviva Canada Signs Multi-Year Partnership with Tennis Star Milos Raonic

Olivia Pearce

June 29, 2015

Raonic to take on role of global brand ambassador Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance,...

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Branding Featured News Social Media Technology

US brands need to get real and relevant to turn liking-lurkers into brand-loving advocates

Olivia Pearce

June 26, 2015June 26, 2015

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research by...

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Industry News

Fox News Chairman and CEO Roger Ailes Signs New Multi-Year Contract with 21st Century Fox

Thomas Ng

June 26, 2015June 26, 2015

Ailes to Continue Leading America’s Most Successful and Most-Watched News Channel 21st Century Fox (NASDAQ: FOXA, FOX) has announced that Roger Ailes has signed a...

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Branding Featured News

McCormick to Acquire Stubb’s, the U.S. Leader in Premium Barbeque Sauces

Olivia Pearce

June 26, 2015June 26, 2015

Craft brand Stubb's products include marinades, rubs and skillet sauces. McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavour, has announced that it...

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Featured Industry News Technology Videos

Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Thomas Ng

June 26, 2015June 30, 2015

VIDEO This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for...

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News Public Relations

Burson-Marsteller Names Margaret Key CEO, Asia-Pacific

Anisha Kapoor

June 26, 2015

Prema Sagar Named Vice Chair of the Region Burson-Marsteller, a leading global public relations and communications firm, today announced that, effective immediately, Margaret Key has...