World Branding Forum

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BMW has announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a...

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Advertising Branding Campaigns Featured News

Jeep Debuts New TV Spot to Mark 12 Years as ESPN’s X Games Aspen Sponsor

Joshua Hughes

January 15, 2015July 4, 2023

Jeep brand debuts new 30-second television commercial, “Polar Vortex,” in conjunction with ESPN’s X Games Aspen 2015. Campaign to also include print, digital, social and...

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Advertising Branding Featured Marketing News

Winning At Glue – Loctite goes to the Big Game

Anisha Kapoor

January 14, 2015July 4, 2023

Henkel to capitalize on the biggest televised sporting event in the US. Loctite will become the first-ever adhesive brand to advertise during the annual championship...

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Advertising Branding Campaigns Featured News

Adidas: Pharrell Williams, David Beckham, Rita Ora and Damian Lillard are not Superstars

Olivia Pearce

January 13, 2015July 4, 2023

When the Superstar shoe was first launched by adidas back in 1969, the word 'Superstar' was unambiguous. Today, the word has been corrupted to the...

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Branding Featured Industry Marketing News Technology

Panasonic Introduces Intelligent Retail Shelving Solution

Thomas Ng

January 12, 2015July 4, 2023

Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising and Dynamic Price Adjustments to Improve Profitability and Customer Satisfaction Panasonic, a leading provider of...

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Advertising Branding Campaigns Featured News

Health Mart Launches New US National Ad Campaign

Olivia Pearce

January 8, 2015July 4, 2023

Health Mart, the largest independent pharmacy network in the US with more than 3,600 locally owned community pharmacies across all 50 states, has launched a...

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Advertising Branding Campaigns Featured News

Calvin Klein Features Justin Bieber And Lara Stone In Global Spring Campaign

Olivia Pearce

January 7, 2015July 4, 2023

Calvin Klein today announced that global superstar and 30-time platinum-selling phenom Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015...

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Branding Featured Marketing News

Rolls-Royce’s Brand Continues Successive Sales Record

Anisha Kapoor

January 6, 2015July 4, 2023

Rolls-Royce Motor Cars today revealed record sales results for a fifth consecutive year, with 4,063 cars sold globally during 2014. Sales have more than quadrupled...

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Branding Campaigns Featured Marketing News

Fisher-Price Asked Parents to Share a Wish For New Year

Anisha Kapoor

January 5, 2015July 4, 2023

Fisher-Price released a short film on New Year's day shot in seven countries and five continents entitled Wishes for Baby, marking the official launch of...