World Branding Forum

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Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...

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Branding Campaigns Featured News Social Media Technology Videos

MUMM Launches World’s First Double Screen Music Video

Thomas Ng

December 2, 2014July 4, 2023

MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks...

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Featured Industry Marketing News

One-third of Black Friday Online Revenue Was Mobile

Anisha Kapoor

December 1, 2014July 4, 2023

Over one-third of all Black Friday online revenue came from shoppers on mobile devices. The largest mobile commerce platform provider for retail in the U.S.,...

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Branding Campaigns Featured News Public Relations

W Hotels Worldwide Kicks-off 18 Months of Electronic Music

Olivia Pearce

November 28, 2014July 4, 2023

The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across Europe....

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Advertising Branding Campaigns Featured News Videos

Old Spice Debuts “Dadsong” Holiday Ad

Joshua Hughes

November 27, 2014July 4, 2023

New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie....

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Branding Featured News Technology

Apple Now Worth More Than US$700 billion, Sets New Record

Thomas Ng

November 26, 2014July 4, 2023

Apple set a new record to become the first brand to be valued at $700bn (£446bn). Thanksgiving came a day early for shareholders of Apple,...

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Advertising Branding Campaigns Featured News

7up Launches New Global Campaign Celebrating Up & Coming Originals

Joshua Hughes

November 25, 2014July 4, 2023

"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more than...

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Branding Design Featured Industry News

Colgate-Palmolive Gets New Global Typeface

Olivia Pearce

November 24, 2014July 4, 2023

London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which tens...

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Branding Featured Marketing News Public Relations

Ford Unveiled New Mustang on World’s Tallest Building

Anisha Kapoor

November 20, 2014July 4, 2023

Ford Motor Company, underscoring its growing ambitions in the Middle East and Africa, yesterday introduced the all-new Mustang on the Burj Khalifa, the world’s tallest...

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Branding Campaigns Featured Marketing News

Thomas Cook launches first ever Group-Wide Marketing Campaign

Anisha Kapoor

November 19, 2014July 4, 2023

Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new era...

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Advertising Branding Campaigns Featured News Videos

John Lewis’ “Monty’s Christmas” Campaign Goes Viral

Joshua Hughes

November 18, 2014July 4, 2023

John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days. The campaign evokes the...

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Branding Featured Industry News Technology

YuMe Partners Vestel, Launches O2 Brand Campaign

Thomas Ng

November 17, 2014July 4, 2023

YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers in...