Videos Archives | World Branding Forum

DDB Elevates People with #PrideInTalent Movement

June 6, 2016July 6, 2016

The DDB social media campaign supports LGBT Pride Month, underscoring the agency's belief in nourishing a diverse talent base. To create awareness and impact around...

Read Time:2 Minute, 17 Second

SoftBank Bridges Technology Gap with Analog Innovation

Thomas Ng

Featured Marketing News Videos

Presenting smartphone technology in a new light, SoftBank evokes deep sentimental value and emotions which are truly human-inspired. Japanese multinational telecommunications company, SoftBank, has partnered...

Read Time:1 Minute, 25 Second

Jetstar Solidifies Brand with Live for Today Campaign

Deborah Joy Peter

An evolutionary step in the brand’s marketing, the Jetstar push speaks directly to its sole proposition: All day, every day, low fares. Jetstar has unveiled...

Read Time:2 Minute, 0 Second

Branding Campaigns Featured News Videos

#AkronBorn Campaign Celebrates Goodyear’s Birthplace

Olivia Pearce

In line with the push, Goodyear will honour babies born in the area’s hospitals during the NBA Finals with #AkronBorn care packages. With its latest...

Read Time:1 Minute, 44 Second

Air Canada Welcomes Americans with #TestDriveCanada

Targeting Los Angeles, San Francisco, New York, Boston, and DC, #TestDriveCanada offers travel tips around six Canadian cities. Air Canada has launched a digital advertising campaign called #TestDriveCanada,...

Read Time:1 Minute, 52 Second

Jim Beam Revitalises Bottle with Global Repackaging

June 2, 2016July 6, 2016

The upgrade comes two years after Make History, the inaugural worldwide marketing push by Jim Beam for the iconic American brand. Jim Beam has introduced...

Read Time:1 Minute, 36 Second

Branding Campaigns Featured News Videos

British Airways Goes Alligator over Florida Deals

Olivia Pearce

May 31, 2016May 31, 2016

The ‘alligator’ was a creative promotional setup by British Airways featuring three models who had been painted on over five hours. British Airways customers flying...

Read Time:1 Minute, 25 Second

Volvo Cars Elevates V90 with Zlatan Ibrahimovic Tie-up