Videos Archives | World Branding Forum

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Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Featured Marketing News Videos

Natural Light Drinks to Marisa Miller Collaboration

Anisha Kapoor

July 19, 2017July 20, 2017

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...

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Branding Campaigns Featured News Videos

Hefty Gets John Cena’s Mother to Talk Trash Bags

Olivia Pearce

July 18, 2017July 18, 2017

Hefty has brought John Cena back for a new push around its Ultra Strong range, and welcomes his mother on board for the first time. Hefty...

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Featured Marketing News Videos

Johnnie Walker Revs Up with #JoinThePact in London

Deborah Joy Peter

July 17, 2017July 18, 2017

Johnnie Walker partnered with four racers to launch #JoinThePact at London F1 Live and collect 250,000 commitments in line with the push. In line with...

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Advertising Featured News Videos

SodaStream Premieres the Homo-schlepiens Push

Joshua Hughes

July 17, 2017July 18, 2017

SodaStream has rolled out a global effort with television's Mayim Bialik and Kristian Nairn, who star in the creative spot, The Homo-schlepiens. Sparkling water solutions provider, SodaStream, has...

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Branding Featured News Videos

H&M Inks Partnership with Designer Erdem Moralıoğlu

Olivia Pearce

July 14, 2017July 14, 2017

H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann. H&M has secured...

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Advertising Featured News Videos

Clear Eyes Casts Vanessa Williams in Major Push

Joshua Hughes

July 13, 2017July 13, 2017

Clear Eyes has created an ad campaign featuring a digital art gallery, consumer contest, and new TVC starring Vanessa Williams and others. Clear Eyes, the...

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Advertising Featured News Videos

Stoli Keeps the Vodka on Ice for Charlize Theron

Joshua Hughes

July 12, 2017July 14, 2017

For the release Atomic Blonde, Stoli and Universal Pictures have partnered over the push, The Movie. The Vodka. Mix Accordingly. Stoli, the premium vodka brand,...

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Branding Featured News Videos

Fender Strikes a Chord with Country Music’s Brad Paisley

Olivia Pearce

July 12, 2017July 14, 2017

Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...

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Forcepoint Raises Cyber Shield to Protect the Human Point

Thomas Ng

July 12, 2017July 17, 2017

To reinforce its central theme, Forcepoint has devised a new brand push featuring broadcast, digital, social, outdoor, and print elements. Global cybersecurity provider, Forcepoint, has...

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Branding Campaigns Featured News Videos

United Colors of Benetton Debuts Power Her Choices

Deborah Joy Peter

July 11, 2017July 17, 2017

United Colors of Benetton has launched Power Her Choices, a global campaign to protect women and girls from unintended pregnancies. United Colors of Benetton unveiled Power...

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Skyn Plays Safe with Places of Intimacy Global Push

Joshua Hughes

July 10, 2017July 10, 2017

Ansell had created an ad campaign around its condom brand, Skyn, with the push slated for six markets including France, Italy, and Brazil. Protection solutions...