Videos Archives | World Branding Forum

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Comfort has launched a digital push that welcomes guests to its search for the next waffle flavour to join its complimentary hot breakfasts. Comfort has...

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Playtex Celebrates Love My Curves with Positivity

Deborah Joy Peter

August 23, 2017September 1, 2017

Playtex has partnered with three influencers to run a digital campaign around its new Love My Curves collection for plus-size women. Intimate apparel brand, Playtex,...

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Foot Locker Bounces into Summer with James Harden

Joshua Hughes

August 22, 2017August 25, 2017

Foot Locker has gone digital with a brand new campaign, which sees James Harden from the NBA spotlight the latest gear from adidas. Foot Locker has...

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Puerto Rico Invites Tourists to Take It Despacito

Deborah Joy Peter

August 21, 2017August 23, 2017

Puerto Rico Tourism Company has appointed Luis Fonsi ambassador of its newest global advertising campaign, Despacito in Puerto Rico. The Puerto Rico Tourism Company has...

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UGG Captures California in Second Collective Campaign

Olivia Pearce

August 21, 2017August 23, 2017

UGG ushers in new marketing campaign with a cast starring renowned actor, Kyle MacLachlan, rock music legend, Kim Gordon, and others. The second UGG Collective...

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Google Launches Android Oreo Operating System

Thomas Ng

August 21, 2017August 24, 2017

Google has named its new operating system after a favourite cookie. The Android Oreo tie-up has also welcomed a collaborative superhero. Google has named the...

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Fabletics Unveils Autumn Collection with Demi Lovato

Olivia Pearce

August 18, 2017May 17, 2018

With the aim to empower women, the Demi Lovato for Fabletics line features elevated designs and continues the brand’s support of Girl Up. A comeback...

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Material Girl Launches Fall Campaign Starring Pia Mia

Deborah Joy Peter

August 18, 2017August 22, 2017

To celebrate its fall collection, Material Girl has launched a campaign themed A Day in the Life, which features its fashion director, Pia Mia. Material...

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Staples Rolls Out It’s Pro Time Push in Canada

Joshua Hughes

August 18, 2017August 22, 2017

Following its recent debut in the United States, Staples has launched the brand’s It’s Pro Time push across Canada via multiple channels. A new campaign from Staples...

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Rosewood Redefines Credo and Celebrates Regulars

Joshua Hughes

August 17, 2017August 21, 2017

Shot in its Hôtel de Crillon property in Paris, the brand redefines its ethos and features ‘The Rosewood Regulars’ in new global campaign. Rosewood Hotels & Resorts has...

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Monster Energy Re-enters Ring with Conor McGregor

Deborah Joy Peter

August 17, 2017August 21, 2017

Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...

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Maggie Sottero Walks Down Memory Lane in the Fall

Olivia Pearce

August 15, 2017August 15, 2017

Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets. Maggie Sottero Designs,...