Social Media Archives | World Branding Forum

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Pro-Skateboarder Sean Malto Stars in the First Ad from the 2017 Campaign Series Featuring Athletes Mountain Dew kicked off 2017 with a new global "Do...

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Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...

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Campaigns Featured News Social Media

Simit Sarayi Goes Mobile with Circle of Love Push

Deborah Joy Peter

December 29, 2016December 29, 2016

London-based café chain, Simit Sarayi, has started its Circle of Love push, introducing mobile users to its Buy One, Share One promotion. Global Turkey-inspired bakery...

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Snickers Jumps into the Ring with WrestleMania 33

Thomas Ng

November 28, 2016November 28, 2016

In line with its renewed sponsorship of the franchise, Snickers will receive broadcast and digital exposure to connect with WWE’s global fan-base. Confectionery giant, Snickers,...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...

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Busch Goes Sprint Hunting with Kevin Harvick

Thomas Ng

October 4, 2016June 13, 2023

The promotional hunt by Busch features a partnership with Sprint Cup driver, Kevin Harvick, and big-win opportunities for its beer fans. Busch is kicking the...

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Featured News Social Media Technology Videos

Nissan Cuts Queue with ProPilot Chair and Twitter Push

Thomas Ng

September 27, 2016September 27, 2016

The autonomous ProPilot Chair designed for the Nissan Serena sees lift with its introduction as a sit-down solution to long queues. Nissan has unveiled a...

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Twitter and the United Nations Get Social

Thomas Ng

September 26, 2016September 26, 2016

The United Nations aims to draw insight from the hundreds of millions of Tweets shared on Twitter in dozens of languages daily. Twitter and UN...

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American Express Canada Travels with Kevin Pillar

Thomas Ng

August 31, 2016August 31, 2016

Boosted through paid amplification, American Express Canada is targeting frequent travellers and driving them to the brand’s website. American Express Canada has launched a three-video...

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Sarah Jessica Parker Asks Stash Fans to #ComeandFindIt

Thomas Ng

August 30, 2016August 30, 2016

Sarah Jessica Parker is using the power of suggestion to spark discovery. A global street art push is teasing the ultimate Stash reveal. Sarah Jessica Parker...

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Huawei Wants to See India in Black and White

Deborah Joy Peter

August 8, 2016August 8, 2016

The Huawei My City in Black and White initiative aims to inspire photo aficionados to get outdoors and capture the essence of their city. Huawei...

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Campaigns Featured News Social Media

Vision Direct Flashes Cool Aid with #ThinkUV

Deborah Joy Peter

August 2, 2016August 2, 2016

Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays. Europe's online...