Technology Archives | World Branding Forum

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The new SweeTARTS campaign stars Troye Sivan alongside internet gaming sensation, Adam Montoya and LARPing expert, Momo O’Brien. Nestlé-owned candy brand, SweeTARTS, has launched its...

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Branding Campaigns Featured News Videos

Foot Locker Launches Draft Push Starring Ben Simmons

Olivia Pearce

June 22, 2016June 22, 2016

The Foot Locker campaign is part of the brand’s ‘Approved’ marketing platform and features two spots starring NBA Draft, Ben Simmons. Foot Locker has rolled...

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Kiosked Unveils 360 Panorama Experiences at Cannes Lions

Deborah Joy Peter

June 22, 2016June 13, 2023

The Kiosked offering serves as a virtual reality platform for premium publishers and global brands to enhance the consumer experience. Advertising automation provider, Kiosked, has launched 360°...

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Branding Campaigns Featured News Videos

Sprite Spotlights LeBron James Win with #DapTheKing

Olivia Pearce

June 21, 2016June 21, 2016

Titled #DapTheKing, the social media push by Sprite entails a major consumer engagement component and limited-edition 16-ounce can. Sprite has rolled out a social media...

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Twitter Tweets Big with London’s Magic Pony Takeover

Thomas Ng

June 21, 2016June 21, 2016

Magic Pony joins Twitter Cortex, a team of engineers, data scientists, and researchers dedicated to building an easily relatable product. Twitter has acquired Magic Pony Technology,...

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Branding Campaigns Featured News Videos

Visa Hits the Olympic Road with Global Carpool Push

Olivia Pearce

June 20, 2016June 20, 2016

A new direction in its marketing and communications, Carpool by Visa will run globally across all channels, ranging from digital to broadcast. Visa, the exclusive...

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Yahoo! Japan Tackles Text Neck with Smart Stretch 360

Thomas Ng

June 20, 2016June 20, 2016

Smart Stretch 360 by Yahoo! Japan is the first attempt anywhere at a smartphone video which utilises YouTube’s 360-degree video feature. In conjunction with its highly...

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Branding Campaigns Featured News Videos

Turkish Airlines Scores David Guetta for UEFA Deal

Olivia Pearce

June 17, 2016June 17, 2016

The partnership will see Turkish Airlines featured in re-mixer and DJ David Guetta’s UEFA EURO 2016 anthem rolling out in 24 markets. Turkish Airlines has secured...

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Advertising Featured News Videos

Travel MANager Launches at Homewood and Home2 by Hilton

Joshua Hughes

June 17, 2016June 17, 2016

The dedicated Travel MANager push unites professional advice, research, and trip suggestions under one convenient digital hub. Extended stay hotel brands under Hilton, Homewood Suites by...

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Featured Marketing News Videos

California Milk Processor Board Goes Junior on Got Milk?

Deborah Joy Peter

June 17, 2016July 5, 2016

The main aim is to take the impact healthy cooking has on younger generations even further—hence the title Jr Got Milk, Chef, got milk? The...

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Branding Campaigns Featured News Videos

Vision Direct Debuts Summer Push for Europe Delivery

Olivia Pearce

June 16, 2016July 5, 2016

The primary spot is available via YouTube, the Vision Direct website and the brand’s digital channels, including Facebook and Twitter. Vision Direct has released its...

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Swatch Activates Contactless Payment with Oberthur

Thomas Ng

June 16, 2016June 16, 2016

The partnership will see Oberthur Technologies make the contactless payment option available to Swatch customers in Switzerland. Swatch has inked a partnership with embedded security...