Technology Archives | World Branding Forum

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Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays. Europe's online...

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Dodge Debuts ‘Domestic. Not Domesticated.’ Tagline

Joshua Hughes

August 1, 2016August 1, 2016

The new tagline by Dodge and SRT is to be integrated into all communications across multiple platforms and consumer touch points. America’s Dodge and performance...

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The Ritz-Carlton Unlocks Room No. 8 in London

Joshua Hughes

July 29, 2016July 29, 2016

Advertisements and video content from the Room No. 8 exercise by The Ritz-Carlton for London ran on the Vogue and GQ UK websites. The Ritz-Carlton...

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New Balance Canada Races Ahead with 3D Technology

Olivia Pearce

July 28, 2016July 28, 2016

New Balance Canada debuts its inaugural Stride I.D. Experience Lab alongside Sport Chek today at its flagship store in Sherway Gardens. New Balance has introduced a...

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British Airways Debuts New Series with Kunal Nayyar

Olivia Pearce

July 27, 2016August 5, 2019

The actor is the first of several celebrities to star in Make Amazing Things Happen by British Airways, discussing life, work, and travel. British Airways has...

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Subway Takes the High Road with Fresh Water 4 All

Joshua Hughes

July 27, 2016July 27, 2016

Set up within a five-kilometre radius of a Coca-Cola EKOCENTRE, the Subway push aims to alleviate the shortage of clean drinking water. Subway has partnered with...

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Foot Locker Goes Back to School with James Harden

Joshua Hughes

July 26, 2016July 26, 2016

Spotlighting adidas apparel and Ultra Boosts, the short by Foot Locker features NBA star, James Harden, and the voice of Colin Farrell. New York based...

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M&M’s Coffee Nut Clinches Flavour Vote by Fans

Deborah Joy Peter

July 26, 2016July 26, 2016

Coffee Nut joins the original M&M'S peanut flavour at stores across America. A spot with Tony Hale has debuted to help with the reveal. In commemoration...

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News Technology

Verizon Buys Yahoo! Operating Business for $4.83 Billion

Thomas Ng

July 26, 2016July 26, 2016

Combined, both AOL and Yahoo will have over 25 brands under their umbrella for continued investment and growth under Verizon. Verizon Communications and Yahoo! have...

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Ford Boosts Automotive Tech for American Vehicles

Thomas Ng

July 25, 2016July 25, 2016

The Ford upgrade covers its entire 2017 vehicle line-up in the United States to include cars, SUVs, light trucks, and electrified vehicles. Ford has expanded its...

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H&M Launches For Every Victory with Caitlyn Jenner

Joshua Hughes

July 22, 2016July 22, 2016

The H&M advertising campaign, featuring Caitlyn Jenner, celebrates the power of sports and self-belief in transforming people’s lives. H&M has rolled out a commercial in...

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Europcar Celebrates Millennial Travel with Digital Push

Joshua Hughes

July 21, 2016July 21, 2016

Titled Moving Sam’s Way, the Europcar campaign has partnered with YouTubers to create a connection with its social media audiences. European vehicle rental service provider, Europcar,...