Technology Archives | World Branding Forum

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Guess introduces its latest athletic line to the American public via a music video featuring Ariana Grande’s new hit, Side to Side. Guess has partnered with...

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American Express Canada Travels with Kevin Pillar

Thomas Ng

August 31, 2016August 31, 2016

Boosted through paid amplification, American Express Canada is targeting frequent travellers and driving them to the brand’s website. American Express Canada has launched a three-video...

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Sarah Jessica Parker Asks Stash Fans to #ComeandFindIt

Thomas Ng

August 30, 2016August 30, 2016

Sarah Jessica Parker is using the power of suggestion to spark discovery. A global street art push is teasing the ultimate Stash reveal. Sarah Jessica Parker...

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Branding Campaigns Featured News Videos

Biotherm Homme Tells the David Beckham Story

Olivia Pearce

August 30, 2016August 30, 2016

A new spot by Biotherm Homme, the film celebrates David Beckham’s legacy, which is captured through his extraordinary body of ink. Men’s skincare giant, Biotherm Homme, has...

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Featured Marketing News Videos

Dr Pepper Powers Tailgate 2000 with Larry Culpepper

Deborah Joy Peter

August 30, 2016August 30, 2016

The Dr Pepper roadshow is supported by a consumer push which includes television, print, radio, digital, and billboard advertisements. Dr Pepper has premiered a new...

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Advertising Featured News Videos

Las Vegas Delivers Warm Welcome with Postcard

Joshua Hughes

August 30, 2016August 30, 2016

The latest from its ‘What Happens Here, Stays Here’ push, Postcard celebrates adult freedom and Las Vegas as an inclusive destination. Returning to its creative...

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Featured Marketing News Videos

Nissan Leaf Hits the Open European Road Running

Deborah Joy Peter

August 25, 2016August 25, 2016

The Nissan Leaf journey saw the purely electric car cruise through Italy, Spain, Germany, Norway, Scotland and France for an epic adventure. Nissan Leaf...

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Aloft Unlocks the First Voice Activated Hotel Room

Thomas Ng

August 25, 2016August 25, 2016

On top of temperature, lighting, music, and concierge control, the Aloft offering lets one to browse the internet, check the weather, and more. Aloft, under Starwood Hotels,...

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Nike Enhances Nike+ Run Club App Capabilities

Thomas Ng

August 23, 2016July 24, 2017

The Nike feature lets athletes cover more ground with an adaptive coaching engine that begins with a runner’s fitness level and goals. Nike has launched an...

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Branding Campaigns Featured News Videos

Dove Chocolate Brand Captures the Sweet Side of Life

Anisha Kapoor

August 22, 2016August 22, 2016

The Dove Chocolate promotional push by Mars Chocolate North America inspires people to live life to the fullest and with no regrets. Mars Chocolate North America has...

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Advertising Featured News Videos

Papa John’s Debuts Cupcakes with Peyton Manning

Joshua Hughes

August 22, 2016August 22, 2016

For its new NFL-themed campaign, Papa John’s has partnered with NFL greats, Peyton Manning and J.J. Watt, to roll out Cupcakes spot. Papa John’s has...

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Branding Campaigns Featured News Videos

Campbell’s Chunky Adds Everyman Card to Game

Olivia Pearce

August 22, 2016August 22, 2016

For the latest Chunky campaign, Campbell’s has inked partnerships with six athletes. The brand is Official Soup Sponsor of the NFL. Campbell’s has enlisted six...