Technology Archives | World Branding Forum

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Leading the movement is Revlon global brand ambassador, Olivia Wilde, who is supporting the push with a call-to-cation message. Revlon has unveiled its second Love...

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Samsung Launches Note7 Recall in the United States

Thomas Ng

September 19, 2016September 19, 2016

The recall exercise follows the global announcement of the battery cell issues related to certain Samsung Galaxy Note7 devices. Samsung Electronics America has confirmed that...

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Lenovo Targets Apple Users with Skip the Sevens

Thomas Ng

September 16, 2016September 16, 2016

Squashing the hype around increased display sizes and megapixels, Lenovo has launched a campaign challenging Apple and Samsung users’ idea of innovation. Lenovo has created...

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Branding Campaigns Featured News Videos

H&M Reveals Hart of New Push with David Beckham

Olivia Pearce

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...

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Advertising Featured News Videos

Marriott Rewards Loyalty with You Are Here

Joshua Hughes

September 15, 2016September 15, 2016

Marriott Rewards has launched an advertising push titled You Are Here, a campaign featuring its loyalty member and their travel stories. Global hospitality giant, Marriott International...

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Wunderman Boosts Digital Strength with Acceleration

Thomas Ng

September 15, 2016September 15, 2016

Wunderman reinforces its ability to deliver data and technology, and extends its offer into end-to-end digital transformation services. Global digital agency, Wunderman, has added premier...

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Advertising Featured News Videos

Audi Drives Airbnb to the Emmys with Desolation

Joshua Hughes

September 14, 2016September 15, 2016

The Audi campaign around the sponsorship includes an Airbnb tie-up offering fans the chance to book an iconic travel and dining experience. Audi of America...

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Featured Marketing News Videos

Budweiser Picks Designated Driver with Give a Damn

Deborah Joy Peter

September 14, 2016June 13, 2023

From 16 September, the tie-up with Lyft will see Budweiser provide up to 80,000 rides at peak party hours across four major U.S. cities. Budweiser has teamed...

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Energizer Takes Breath of Fresh Hare with Bunnier Side

Thomas Ng

September 14, 2016September 15, 2016

The campaign unlocks opportunities for the Energizer Bunny to engage consumers and create moments authentic to his personality. Energizer has launched a campaign to take...

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Advertising Featured News Videos

Ad Council Wins Emmy for Love Has No Labels

Joshua Hughes

September 13, 2016September 13, 2016

Backed by Coca-Cola, Google, PepsiCo, P&G, Unilever, and more, it is the first time a PSA and the Ad Council have snagged the title. The...

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Purple and Cisco Team Up for Better Together

Thomas Ng

September 13, 2016September 13, 2016

While the Purple push targets both the United Kingdom and Spain, the offering and its associated discounts are available across the EMEA. UK-based intelligent spaces company,...