Technology Archives | World Branding Forum

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Fashion retailer, Express, has launched its holiday campaign with Karlie Kloss and a special cast dubbed the Expressionists. International fashion retailer, Express, has rolled out...

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Branding Campaigns Featured News Videos

M&S Unveils Mrs Claus in UK Christmas Campaign

Olivia Pearce

November 21, 2016November 21, 2016

M&S UK has unveiled its Christmas with Love push featuring Mrs Claus, an icon created to resonate with the expectations of customers. M&S recently rolled out...

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Featured Marketing News Videos

Groupon Gifts Experiences with Holiday TV Push

Deborah Joy Peter

November 21, 2016November 21, 2016

An extension of its Own the Experience summer push, the latest creative effort by Groupon is the brand’s first holiday TV campaign. Groupon has launched...

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Design Featured News Technology

Genesis Motors Canada Debuts to Redefine Luxury

Thomas Ng

November 21, 2016November 21, 2016

Promising refined performance and athletic design, Genesis Motors Canada is built on a human-centred purchase and ownership model. A new entry into the automotive industry,...

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Branding Campaigns Featured News Videos

Heathrow Celebrates Coming Home for Christmas

Olivia Pearce

November 18, 2016November 18, 2016

Heathrow has released a Christmas video campaign for the first time. The film has premiered across YouTube, social media and in cinemas. Heathrow has launched...

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Advertising Featured News Videos

Subaru of America Shares the Love with New Push

Joshua Hughes

November 18, 2016November 18, 2016

Currently in its ninth year, the Subaru Share the Love programme returns with five new spots featuring more real stories from real people. Subaru of...

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Apple Opens Registration for Hour of Code Series

Thomas Ng

November 18, 2016November 18, 2016

Hour of Code programmes at Apple locations will entail an introduction to Swift Playgrounds, a free new app for iPad which elevates coding. Apple has opened...

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Advertising Featured News Videos

Sainsbury’s The Greatest Gift Christmas Ad Goes Viral

Joshua Hughes

November 17, 2016November 18, 2016

Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...

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Featured Marketing News Videos

ANA Introduces American Travellers to Experience Class

Anisha Kapoor

November 17, 2016November 17, 2016

ANA has unveiled its first US-focused campaign. Titled Welcome to Experience Class, it leverages multimedia content and influencer deals. ANA has launched its first campaign...

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Advertising Featured News Videos

Cargill Blends Turkey with Tradition at Thanksgiving

Joshua Hughes

November 16, 2016November 16, 2016

Cargill has created a holiday campaign featuring broadcast ads around its Honeysuckle White and Shady Brook Farms turkey brands. Cargill is soon launching several television...

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Ubisoft Debuts Assassin’s Creed The Ezio Collection

Thomas Ng

November 16, 2016November 16, 2016

Ubisoft has rolled out The Ezio Collection via its Assassin’s Creed franchise, now available for the PlayStation 4 system and Xbox One. Ubisoft has unveiled...

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Branding Campaigns Featured News Videos

ShopBop Stars Lucy Hale in #HolidayHowTo Push

Olivia Pearce

November 15, 2016November 15, 2016

The holiday campaign by ShopBop will entail weekly features starring celebrity ambassadors such as Kate Bosworth, Lucy Hale, and more. Premier online shopping destination for...