Technology Archives | World Branding Forum

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Samsung Electronics America has transformed television viewing with The Frame, which offers both entertainment and art for the home. Samsung Electronics America has unveiled The...

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Branding Featured News Videos

Monotype Capitalises on Fine Print with SST Debut

Olivia Pearce

June 15, 2017June 15, 2017

Supporting nearly 100 languages, the SST typeface by Monotype gives brands an identity and voice across multiple mediums and cultures. Monotype has introduced the SST typeface,...

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Advertising Featured News Videos

Schick Flexes Hydro Muscle in Transformers Tie-up

Joshua Hughes

June 15, 2017June 15, 2017

Schick Hydro and Paramount Pictures' Transformers: The Last Knight have partnered for a push featuring a spot directed by Michael Bay. Schick Hydro has joined forces with...

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Featured Industry News Technology

Essence Expands Digital with Broader Leadership

Thomas Ng

June 15, 2017June 15, 2017

Essence has made several strategic appointments to include five new leaders, who will help fulfil its expanded remit as a digital-first agency. Essence has welcomed a...

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Advertising Featured News Videos

Honda Keeps the Peace with Family-Friendly Odyssey

Joshua Hughes

June 13, 2017June 13, 2017

Honda has introduced a campaign promoting the new feature-focused Odyssey, of which the highlight is its Magic Slide second-row seats. Honda has created a campaign to promote...

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Featured Marketing News Videos

KFC Isn’t Chicken over First Zinger Space Mission

Deborah Joy Peter

June 13, 2017June 13, 2017

KFC and World View partner to support space research advancement, with the Zinger Stratollite launch window opening on 21 June. KFC and World View have partnered to...

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Industry News Technology

Bottle Rocket Launches Deeper into Tech Space

Thomas Ng

June 13, 2017June 13, 2017

Mobile specialist, Bottle Rocket, has created a technology leadership role and hired Jonathan Campos to its elevate mobile and digital offerings. Bottle Rocket has added a...

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Branding Campaigns Featured News Videos

Uber UK Smashes ‘Where to’ Creative Out of the Park

Deborah Joy Peter

June 12, 2017June 12, 2017

Produced by BBH London and based on its ‘endless possibilities’ brand philosophy, Uber has launched its first television campaign for the UK. Uber has launched...

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PokerStars Bets on Usain Bolt with Ambassadorship

Thomas Ng

June 8, 2017June 8, 2017

PokerStars has inked a strategic deal with star runner, Usain Bolt, who will promote the brand via marketing campaigns and live appearances. Amaya-run online poker...

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Advertising Featured News Videos

Costa Rica Entices Travellers with Choice Campaign

Deborah Joy Peter

June 6, 2017June 6, 2017

The Costa Rica Tourism Board has rolled out a new campaign with the United Nations World Tourism Organization and CNN in five markets. The Costa...

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Featured Marketing News Videos

EA Names Cristiano Ronaldo FIFA 18 Global Ambassador

Joshua Hughes

June 6, 2017June 6, 2017

The reigning FIFA Men’s Best Player is appointed global ambassador for the first time in the history of the EA SPORTS FIFA franchise. Electronic Arts has...

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Mountain Dew Ups Game with Esports Partnerships

Thomas Ng

June 6, 2017June 6, 2017

Mountain Dew is widening its esports footprint via global powerhouse partnerships with Team Dignitas, Splyce, and Team SK Gaming. Mountain Dew has welcomed on board three global powerhouses...