Technology Archives | World Branding Forum

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Papa John’s has launched a television spot featuring dragster driver, Leah Pritchett, alongside the brand’s limited-edition Double XL pizza. Papa John's has released a television...

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LG Gets Serious over TV with Lorna Morello

Olivia Pearce

June 26, 2017June 26, 2017

LG Electronics USA partners with prank director, Jeff Tremaine, to celebrate the #SeriousWatcher with its OLED TV viewing experience. LG Electronics USA has launched a social media...

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Nordstrom Shops with Ashley Graham and More

Joshua Hughes

June 26, 2017June 26, 2017

In line with its 2017 Anniversary Sale, Nordstrom has engaged Russell Wilson, Ashley Graham, Taye Diggs, and three others for a major push. Nordstrom has...

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Branding Featured News Videos

Sprite Debuts Vince Staples’ Rain Come Down Video

Olivia Pearce

June 23, 2017June 24, 2017

Sprite has rolled out Vince Staples’ music video for Rain Come Down, which is the second single from his new album titled Big Fish Theory....

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Zespri Shoots for SunGold with Summer Campaign

Joshua Hughes

June 23, 2017June 24, 2017

Zespri has rolled out a campaign for its SunGold kiwi offering in the United States. The advert plays to the Hooked on a Feeling track. Zespri has launched a...

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The Summer Sprite Cold Lyrics Series Raps into Town

Joshua Hughes

June 21, 2017June 21, 2017

Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products. The brand’s...

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Dell Signs Spider-Man Deal to Launch Global Campaign

Joshua Hughes

June 20, 2017June 20, 2017

Dell and Sony Pictures have partnered to roll out a 360-degree global marketing push featuring a television spot and other key highlights. Dell has teamed...

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Featured Industry News Technology

Wunderman Partners with Salmon for New Division

Thomas Ng

June 20, 2017June 20, 2017

Wunderman is beefing up its global offering with the addition of a new division launched in partnership with ecommerce consultancy, Salmon. Wunderman has launched a...

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Coca-Cola Leads Canada 150 Push with Television Spot

Joshua Hughes

June 19, 2017June 19, 2017

Coca-Cola has launched Canada 150, a campaign celebrating its long-standing heritage in said market with the rollout of a series of initiatives. Coca-Cola has rolled...

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Branding Featured News Social Media Videos

Honda Sends Purrfect Reminder via Insta-Famous Cat

Olivia Pearce

June 19, 2017June 19, 2017

Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert. Honda has created a social...

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Jaguar Drives Engineering Talent Hunt with Gorillaz

Thomas Ng

June 19, 2017June 19, 2017

Jaguar Land Rover and Gorillaz have partnered to launch a hunt for choice engineering talent via the band’s app using Alternate Reality. Jaguar Land Rover...