Technology Archives | World Branding Forum

Read Time:1 Minute, 48 Second

With the aim to empower women, the Demi Lovato for Fabletics line features elevated designs and continues the brand’s support of Girl Up. A comeback...

Read Time:1 Minute, 49 Second

Featured Marketing News Videos

Material Girl Launches Fall Campaign Starring Pia Mia

Deborah Joy Peter

August 18, 2017August 22, 2017

To celebrate its fall collection, Material Girl has launched a campaign themed A Day in the Life, which features its fashion director, Pia Mia. Material...

Read Time:47 Second

Advertising Featured News Videos

Staples Rolls Out It’s Pro Time Push in Canada

Joshua Hughes

August 18, 2017August 22, 2017

Following its recent debut in the United States, Staples has launched the brand’s It’s Pro Time push across Canada via multiple channels. A new campaign from Staples...

Read Time:1 Minute, 34 Second

Advertising Featured News Videos

Rosewood Redefines Credo and Celebrates Regulars

Joshua Hughes

August 17, 2017August 21, 2017

Shot in its Hôtel de Crillon property in Paris, the brand redefines its ethos and features ‘The Rosewood Regulars’ in new global campaign. Rosewood Hotels & Resorts has...

Read Time:59 Second

Featured Marketing News Videos

Monster Energy Re-enters Ring with Conor McGregor

Deborah Joy Peter

August 17, 2017August 21, 2017

Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...

Read Time:1 Minute, 18 Second

Branding Featured News Videos

Maggie Sottero Walks Down Memory Lane in the Fall

Olivia Pearce

August 15, 2017August 15, 2017

Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets. Maggie Sottero Designs,...

Read Time:1 Minute, 6 Second

Featured Marketing News Videos

Kids Foot Locker and Teyana Taylor Launch Generations

Anisha Kapoor

August 15, 2017August 16, 2017

Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...

Read Time:2 Minute, 0 Second

Advertising Featured News Videos

Marriott Inspires Humanity with Golden Rule Strategy

Joshua Hughes

August 14, 2017August 15, 2017

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...

Read Time:1 Minute, 9 Second

OPPO Unveils F3 Deepika Padukone Limited Edition

Thomas Ng

August 11, 2017August 12, 2017

OPPO has partnered with its brand ambassador, Deepika Padukone, to launch a limited-edition version of the original F3 mobile phone in India. OPPO has partnered...

Read Time:1 Minute, 17 Second

Branding Featured News Videos

GapKids Casts Jacob Tremblay in Forward with

Olivia Pearce

August 10, 2017August 10, 2017

A Lionsgate tie-up, the GapKids Forward with push celebrates people who inspire children using confidence, focus, creativity, and kindness. GapKids has introduced a new push celebrating the...

Read Time:1 Minute, 12 Second

Advertising Featured News Videos

Bud Light Keeps it Simple with Complex and Bottle Ads

Joshua Hughes

August 10, 2017August 10, 2017

Bud Light has released two new spots around its Famous Among Friends push to capture the essence of its four essential ingredients. In its latest...

Read Time:1 Minute, 36 Second

Branding Featured News Videos

British Airways Strike a Chord with Music City Route

Olivia Pearce

August 9, 2017August 9, 2017

British Airways will launch a new five-a-week service from London, with direct flights to Nashville scheduled to begin in May of next year. British Airways...