Technology Archives | World Branding Forum

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CarGurus has put together a third creative campaign targeting its American audience. The push spans television and digital advertising. Online automotive platform, CarGurus, has released...

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Zynga Goes Big with Small Giant Takeover

Thomas Ng

December 27, 2018January 4, 2019

Zynga has inked a deal to acquire Helsinki mobile game studio, Small Giant Games. The transaction is expected to close on 1 January 2019. Zynga...

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Campaigns Featured News Videos

Zift Touts Benefits of App with Campaign

Olivia Pearce

December 27, 2018January 4, 2019

Mobile app service, Zift, has kicked off an advertising campaign across television to educate parents with young children on its advantages. Zift, the mobile app...

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Advertising Featured News Videos

Wisconsin Tourism Push Stars Donald Driver

Joshua Hughes

December 21, 2018December 24, 2018

The Wisconsin Department of Tourism has teamed up with former Green Bay Packers athlete, Donald Driver, for a new marketing effort. The Wisconsin Department of Tourism has...

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Campaigns Featured News Videos

Marc Jacobs Adds Irina Shayk to Beauty Lineup

Olivia Pearce

December 20, 2018December 20, 2018

Marc Jacobs Beauty is scheduled to soon launch its 2019 campaign in Russia, starring Irina Shayk as the newest face of the fashion brand. Marc...

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Princess Cruises Celebrates Otis Redding Classic

Anisha Kapoor

December 18, 2018December 19, 2018

Princess Cruises has partnered with Playing for Change and the Otis Redding Foundation for the golden jubilee of (Sittin’ On) The Dock of the Bay....

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Campaigns Featured News Videos

Krispy Kreme Saves the Gingerbread People

Deborah Joy Peter

December 18, 2018December 18, 2018

In conjunction with the holiday season, Krispy Kreme is treating fans to its Gingerbread Glazed Doughnuts from now until the eve of Christmas. Krispy Kreme...

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Campaigns Featured News Videos

Air Canada Sweetens Homecomings Worldwide

Joshua Hughes

December 17, 2018December 17, 2018

Celebrating homecomings at airports across the globe, Air Canada has surprised customers in Tokyo, Washington, Montreal, and other cities. Extending its Christmas campaign from last year,...

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Branding Featured News Videos

Quaker Drives Nutrition with Rosario Dawson

Olivia Pearce

December 13, 2018December 13, 2018

Quaker has released a campaign with a three-part video series starring Rosario Dawson to inspire people to get serious about nutrition. Quaker has created a...

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Advertising Featured News Videos

Footaction Steps into Style with Guapdad 4000

Joshua Hughes

December 13, 2018December 13, 2018

Footaction has teamed up with recording artiste, Guapdad 4000, for the latest installment of its #No1Way campaign just rolled out. Footaction has introduced the second...

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Campaigns Featured News Videos

Jaguar Unwraps Holidays with Jonathan Scott

Deborah Joy Peter

December 12, 2018December 19, 2018

Jaguar has partnered with Property Brothers host, Jonathan Scott, to create a festive window display starring its E-PACE sport utility vehicle. Jaguar is teaming up with...

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Jack Morton Creates Genuine X for Innovation

Thomas Ng

December 11, 2018December 12, 2018

Jack Morton has unveiled a new innovation-led practice which will be headed by London ECD, Damian Ferrar, as global head of Genuine X. Global brand...