Technology Archives | World Branding Forum

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Its first celebrity partnership, the Command push aims to empower consumers to put away the toolbox and eliminate wall damage. 3M-owned home decorating solutions provider,...

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WestJet Elevates Travel with 24/7 Social Care

Thomas Ng

April 22, 2016April 22, 2016

WestJet customers will now be able to communicate their questions, comments, and requests to the brand via Facebook and Twitter. WestJet has effectively activated a...

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Featured News Social Media Technology Videos

Honda Takes the Wheel with #PhoneDownEyesUp

Thomas Ng

April 21, 2016April 21, 2016

Featuring six 20-second videos, the aim of the #PhoneDownEyesUp social media push is to promote safer driving habits amongst motorists. Honda has launched a social...

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Caress Names Kat Graham Ambassador for Forever Collection

Joshua Hughes

April 20, 2016April 20, 2016

The partnership between the artiste and Caress has led to her feature in a current campaign celebrating the Forever Collection line. Unilever-owned Caress has teamed...

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Hennessy Drinks to Wild Rabbit with The Piccards

Deborah Joy Peter

April 19, 2016April 19, 2016

The cross-platform effort has launched via TV and mobile. The 30-second Hennessy film debuted digitally with broadcast spots now live. Hennessy has premiered a new...

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LG Switches on Super UHD TV Technology for Canada

Thomas Ng

April 18, 2016April 18, 2016

Electronics giant, LG, has carefully designed and fitted the display panel with in-plane switching to allow best-in-class viewing. LG has rolled out its newest line...

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News Technology

PayPal Grabs UK Shoppers with Online Credit Facility

Thomas Ng

April 14, 2016April 14, 2016

For purchases executed digitally, PayPal consumers can apply for interest-free credit even with transactions valued at £150 or more. In the UK, PayPal has given...

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HelloFlo Tackles Spotting with Sisterly Help

Deborah Joy Peter

April 12, 2016April 12, 2016

Titled A Visit from Aunt Flo, the HelloFlo commercial addresses the highs and lows of menstruation using a comical character. HelloFlo has rolled out an...

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Cracker Barrel Cheese Scores Flavour with Mac

Joshua Hughes

April 12, 2016April 12, 2016

The advertising push for the brand’s Cracker Barrel Macaroni & Cheese entails television, digital, social, and in-store components. Cracker Barrel, under Kraft Heinz, has rolled...

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Branding Campaigns Featured News Videos

Chrysler Reinvents Minivan with Pacifica Push

Olivia Pearce

April 11, 2016April 11, 2016

Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

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Mytyres.co.uk Meets Tyre-Changing Season with Deal

Joshua Hughes

April 8, 2016April 23, 2016

Orders via Mytyres.co.uk can be delivered to a customer’s preferred address or to one of more than 2,000 partner fitting stations UK-wide. Mytyres.co.uk, Europe’s largest online...

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Huawei Debuts P9 in London with New TVC and Global Ambassadors

Thomas Ng

April 7, 2016June 16, 2016

The new commercial stars Hollywood icons Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series. Created in collaboration with Leica and...