Yum China Archives | World Branding Forum

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Yum China steps up efforts to provide sustainable options for consumers Yum China Holdings, Inc. announced that it has launched a series of plastic reduction...

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Branding Featured News

Yum China announces the opening of Taco Bell in Beijing

Olivia Pearce

August 24, 2020

Yum China opens the world's largest Mexican-inspired restaurant chain to China's capital Yum China Holdings, Inc. (the "Company" or "Yum China") have announced the opening...

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Campaigns Featured News

Yum China stands with communities to fight coronavirus

Nathaniel Mark

February 24, 2020

Yum China announced last week that it has been actively mobilising resources in a multi-pronged response to the outbreak of novel coronavirus (COVID-19). As part...

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Featured Marketing News

KFC franchise restaurants launch in China’s Sinopec and CNPC stations

Nathaniel Mark

December 19, 2019

Yum China Holdings announced today the opening of its first franchised petrol station restaurants of American fast-food brand, KFC, in collaboration with both China Petrochemical...

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Branding Featured Marketing News

Taco Bell Debuts First Restaurant in China

Anna Yuu

January 10, 2017January 18, 2017

Yum China Fine-Tuned Taco Bell Favourites to fit Chinese Consumers Taco Bell – the world's largest Mexican-inspired restaurant chain – and Yum China Holdings have...