WPP Archives | World Branding Forum

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VML ranked in the top 10 globally, in North America and in the US In rankings released Thursday, 23 August by the Cannes Lions International...

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Industry Public Relations

Burson Cohn & Wolfe acquires Hirshorn-Zuckerman Design Group in the US

Anisha Kapoor

August 16, 2018

WPP's Burson Cohn & Wolfe adds full spectrum of media solutions with Hirshorn-Zuckerman acquisition WPP has announced that its wholly-owned global operating company, Burson Cohn & Wolfe,...

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Industry Marketing

Wunderman Acquires Leading Commerce Experience Agency, Gorilla Group

Anisha Kapoor

August 10, 2018

Acquisition strengthens Wunderman Commerce's global presence and commerce offering Wunderman, one of the leading global digital agencies and a WPP company, announced that it has acquired...

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Industry Marketing

Shell Appoints Four WPP Agencies to Its Creative Agency Roster

Anisha Kapoor

August 6, 2018

Expansion of WPP's creative relationship and retention of media duties follows competitive review by Shell Shell has placed four WPP agencies on its eight-strong global...

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Advertising Industry

WPP Expands Co-Location Strategy with Enlarged Toronto Campus

Anisha Kapoor

July 31, 2018

New WPP facility will supplant an existing smaller campus in Toronto WPP, a communications services company, will consolidate its portfolio of operating companies in Toronto...

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Industry Marketing

WPP and KOÇ Form New Partnership to Launch Digital Media Agency Ingage

Anisha Kapoor

July 5, 2018

Zer’s 50-strong digital marketing team will continue to serve their clients under the brand Ingage WPP’s GroupM, and Zer, a Koç Group company, have formed...

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Industry Marketing

BrandZ Top 40 Most Valuable Australian Brands Ranking Shows Banks Still Strong

Anisha Kapoor

June 29, 2018July 2, 2018

Globalisation and innovation gap highlights opportunities for growth in BrandZ report Australia’s first-ever BrandZ Top 40 Most Valuable Oz Brands ranking has seen finance brands...

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Industry Marketing

Tech, Content, and Creativity Drive BrandZ Top 100 Global Brands

Anisha Kapoor

May 29, 2018

The total brand value of the BrandZ Top 100 grew by a record 21% in the last year, adding almost US$750 billion to the ranking,...

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Industry Marketing

WPP Named World’s Most Effective Communications Group

Anisha Kapoor

May 25, 2018

Effie Index recognises companies that are most effective at delivering business results for clients such as WPP WPP has been ranked as the world’s most...

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Industry Marketing

Unilever and WPP Launch Unique In-House Collaboration in Singapore

Anisha Kapoor

May 24, 2018

WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change Unilever and WPP have...

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Industry Marketing

BP Appoints WPP as Its Preferred Global Partner

Anisha Kapoor

May 10, 2018May 10, 2018

Team Energy Created Specifically for BP Launches with Fully Integrated, Next-Generation Marketing Services Model BP has selected WPP as its preferred partner to provide marketing...

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Industry Public Relations

Shafaat Hussain Appointed to Lead Omnicom PR Group in Singapore

Anisha Kapoor

May 4, 2018

FleishmanHillard, Ketchum, and Porter Novelli Come Together in Key Asia-Pacific Market Integration with Omnicom Group Omnicom Public Relations Group announced that Shafaat Hussain has been...