World Branding Awards Archives | World Branding Forum

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IKEA launches KARISMATISK, a collaboration with Zandra Rhodes to add fun, energy and drama to your home Together with Zandra Rhodes, the British pattern and...

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Campaigns Featured News

Coca-Cola announces partnership with the Social Windows project

Olivia Pearce

August 27, 2020August 27, 2020

The Social Windows initiative is part of the Coca-Cola #OpenLikeNeverBefore creative platform to support hard-hit hotels, cafes and restaurants reopening after a long hiatus Coca-Cola...

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Campaigns Featured News

Mercedes-Benz demonstrates the responsible side of luxury fashion

Eliza Jane

August 27, 2020

Mercedes-Benz partners Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to contain the COVID-19 pandemic At Copenhagen Fashion Week SS21,...

Read Time:2 Minute, 36 Second

Branding Featured News

Purina achieves its company’s 2020 goal of zero waste for disposal

Eliza Jane

August 6, 2020

100 per cent of Purina US pet care factories and Headquarters now zero waste for disposal Purina's robust portfolio of pet care products for dogs...

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Campaigns Featured News

Heineken launches the latest edition of its #SocialiseResponsibly initiative

Eliza Jane

July 27, 2020

New Heineken TV commercial gives a fresh perspective on social distancing in bars around the world Heineken, a multi-time winner of the World Branding Awards,...

Read Time:1 Minute, 32 Second

Branding Featured News

Spotify launches its new video podcast feature with select podcasts

Olivia Pearce

July 27, 2020

The latest Spotify feature allows creators to connect deeply with their audiences Many podcast fans love watching their favourite podcasts as much as they enjoy...

Read Time:3 Minute, 24 Second

Coca-Cola Freestyle unveils contactless solutions for Fountain fleet

Thomas Ng

July 14, 2020

Coca-Cola Freestyle company is rolling out its latest technology innovation – contactless pouring from a smartphone – as the coronavirus pandemic continues to reshape the...

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Campaigns Featured News

Heinz launches Click&Chips campaign to support 100 chip shop owners

Olivia Pearce

July 9, 2020

Heinz is working in partnership with the click and collect app developers, Stampapp, to create an individual app Heinz, a food processing company and multi-time...

Read Time:3 Minute, 34 Second

Advertising Featured News

Coca-Cola produces its first 90-second spot during the pandemic

Olivia Pearce

July 6, 2020

Coca-Cola celebrates rediscovered joy of sharing a meal with loved ones Coca-Cola, a multi-time winner of the World Branding Awards, is releasing its first piece of...

Read Time:3 Minute, 56 Second

Campaigns Featured News

LEGO Group unveils its recent partnership with National Geographic

Olivia Pearce

July 2, 2020July 2, 2020

LEGO Group and National Geographic creates awareness about exploration and protection of endangered species in the world in the latest campaign Global toy brand and winner of the World Branding...

Read Time:2 Minute, 41 Second

IKEA announces strategic partnership with Ellen MacArthur Foundation

Olivia Pearce

June 8, 2020

IKEA and Ellen MacArthur Foundation enter strategic partnership to accelerate the circular economy transition IKEA is committed to becoming a circular business by 2030. The...

Read Time:1 Minute, 40 Second

Campaigns Featured News

Amorepacific installs upcycled bench for World Environment Day

Olivia Pearce

June 5, 2020

The Amorepacific bench is co-created with TerraCycle and Radio-B In celebration of World Environment Day (June 5), Amorepacific, a South Korean cosmetics company and multi-time...