whiskey Archives | World Branding Forum

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WhistlePig, the maker of ultra-premium rye whiskey, has inked a deal with BDT Capital Partners, earning the brand an equity investment. American luxury rye whiskey...

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Featured Marketing News

Kilbeggan Raises Glass to Rare Small Batch Rye

Deborah Joy Peter

October 19, 2018October 19, 2018

Double-distilled Ireland’s oldest licensed distillery, the new Kilbeggan Small Batch Rye pays tribute to the golden age of Irish whiskey. Kilbeggan has released a limited-edition...

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Featured Marketing News

Diageo Launches Single Biggest Investment in Scotch Whiskey Tourism

Nathaniel Mark

April 17, 2018May 8, 2018

New Johnnie Walker Global Brand Attraction and Distillery by Diageo Upgrades to Grow Appeal of Scotch Diageo announces a £150 million investment over three years...

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Branding Featured News

Jim Beam Unveils Vanilla Whiskey with Mila Kunis

Olivia Pearce

August 8, 2017August 8, 2017

Jim Beam has debuted a new flavour blending vanilla bean liqueur and Kentucky straight bourbon whiskey, with a push starring Mila Kunis. Jim Beam has...

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Featured Marketing News

Le Clos Celebrates Sale of Vintage The Macallan 18 Year Old Vertical Collection

Olivia Pearce

April 13, 2017April 13, 2017

Le Clos' hits record USD $500,000/£398,786 sale of The Macallan Fine and Rare Le Clos, the Dubai based fine wine and luxury spirits retailer is...

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Featured Marketing News

Jack Daniel’s Whiskey Launches Inaugural Global Barrel Hunt

Anisha Kapoor

June 23, 2016June 23, 2016

The event supports Jack Daniel’s 150th anniversary of the Lynchburg-based distillery dedicated to the production of its Tennessee whiskey. In conjunction with the 150th anniversary...