Warc Archives | World Branding Forum

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FCB new creative leader brings big global brand ideas to life through innovation FCB today announced that Andrés Ordóñez has been brought on board as...

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Advertising Industry

WARC to Join Cannes Lions’ New Digital Offering, The Work

Anisha Kapoor

June 18, 2018

Digital subscription business WARC brings expert guidance and insight on marketing effectiveness Cannes Lions announced that WARC, a global authority on advertising and media effectiveness, will...

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Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...

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Advertising Industry

UK Advertising Expenditure Hit Record £22.2 Billion in 2017

Anisha Kapoor

April 26, 2018April 26, 2018

Eighth Consecutive Year of Market Growth for UK Advertising Recorded in 2017 UK advertising expenditure grew 4.6% to reach £22.2 billion in 2017, the eighth...

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Advertising Industry

Major Changes Introduced to Gunn Report

Anisha Kapoor

January 24, 2018

Gunn Report Re-Launch Integrated into WARC Major changes are being introduced to Gunn Report, a global index of creative excellence in advertising, to reflect the...

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Advertising Industry

Winners for the WARC Prize for Asian Strategy 2017 Announced

Anisha Kapoor

October 31, 2017November 1, 2017

Forsman & Bodenfors Sweden took top honours from WARC by winning both The Grand Prix and The Research Special Award for their emotional multichannel campaign...

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Industry News

WARC Innovation Awards Winners Announced

Thomas Ng

April 27, 2017April 27, 2017

Saatchi & Saatchi Australia wins Grand Prix and Product Innovation Award for Toyota LandCruiser Emergency Network campaign The winners of the global WARC Innovation Awards...

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Featured Industry News Technology

Warc Reveals the Winners for Effective Use of Tech

Thomas Ng

February 7, 2017February 7, 2017

The Warc Media Awards winners for Effective Use of Tech have been unveiled; Cancer Research UK, Old Spice, and Headspace take Gold. Warc has unveiled...

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Branding Industry News Videos

Warc Announces “Best Use of Data” Winners

Anisha Kapoor

January 31, 2017

Brooke Bond Red Label India, Destination Canada and Philips China win Golds Warc’s Media Awards jury – a 10-person international panel – have granted three...

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Industry News

Warc and Deloitte Digital Launch Toolkit 2017

Deborah Joy Peter

December 7, 2016December 7, 2016

Warc has released Toolkit 2017 in line with Deloitte Digital, which features six key trends examining the challenges faced by marketers. Warc, the global marketing...

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Featured Industry News

Warc Names Dana Anderson Innovation Awards Chair

Joshua Hughes

November 11, 2016November 11, 2016

In conjunction with its 2017 Innovation Awards, Warc has appointed Mondelez’s Dana Anderson chair and added six new judges to the jury. Warc has selected...

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Advertising Industry News

Warc Opens Enrollment for Fifth Innovation Awards

Joshua Hughes

October 18, 2016October 18, 2016

Now in its fifth year, the Innovation Awards by Warc is free and open to all forms of marketing and communications from any country. Online...