Waitrose Archives | World Branding Forum

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This marks the start of The Partnership’s “Feel Good Friday” campaign, designed to bring the nation together in a time of isolation John Lewis and...

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Campaigns Featured News

Waitrose announces initiatives to support suppliers

Olivia Pearce

April 16, 2020April 16, 2020

Waitrose, a supermarket company, have announced initiatives it has launched to support its most vulnerable suppliers during the COVID-19 pandemic. As well as supporting British...

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Branding Campaigns Featured News

John Lewis Partnership announces new support measures

Eliza Jane

March 19, 2020March 19, 2020

John Lewis Partnership announces a protected shopping hour for the elderly and vulnerable The John Lewis Partnership, which includes Waitrose, has announced new measures to...

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Campaigns Featured News

Waitrose to split from Ocado, launches national expansion campaign

Olivia Pearce

March 3, 2020

Waitrose chefs and product developers to launching or redevelop more than 5000 own-label products this year Waitrose, a brand of British supermarkets, has started a...

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Featured Marketing News

Waitrose to expand plastic free offering

Anisha Kapoor

August 2, 2019August 5, 2019

Following the huge success of the plastic free trial Waitrose launched in Oxford this year, the brand have announced they will be extending the offer....