Waitrose Archives | World Branding Forum

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Waitrose reveals plans to remove the dates from nearly 500 items of fresh food, including fruit and vegetables from September this year! Waste & Resources...

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Waitrose launches its own-brand compostable coffee capsules

Olivia Pearce

April 6, 2021

Waitrose saves millions of capsules from landfill with its home compostable alternative In a supermarket first, Waitrose will start replacing coffee capsules with a home...

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Advertising Campaigns Featured News

Waitrose and John Lewis encourages the nation to ‘Give A Little Love’

Eliza Jane

November 13, 2020November 13, 2020

Waitrose and John Lewis's Christmas ad is inspired by the kindness shown by the British public during the pandemic Waitrose and John Lewis have unveiled...

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Campaigns Featured News

John Lewis Partnership to unveil a Christmas campaign like never before

Olivia Pearce

November 2, 2020

John Lewis and Waitrose to partner with FareShare and Home-Start for its Christmas campaign As the nation prepares to enter one of the most uncertain...

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Campaigns Featured News

John Lewis and Waitrose raises funds for NHS charities together

Olivia Pearce

August 10, 2020

John Lewis and Waitrose announces the sale of more brand owned products to raise funds for NHS charities together John Lewis and Waitrose have recently...

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Branding Featured News

Waitrose and John Lewis announces plans to end the use of fossil fuels

Olivia Pearce

July 31, 2020

Waitrose and John Lewis have announced plans to significantly increase the use of electric vans to help fulfil its ambition of ending the use of...

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Industry News

John Lewis Partnership appoints new Executive Director for John Lewis

Anisha Kapoor

June 25, 2020June 25, 2020

The John Lewis Partnership has appointed Pippa Wicks as Executive Director for John Lewis. Pippa joins from the Co-op Group where she was Deputy Chief...

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Campaigns Featured News Videos

Waitrose and John Lewis launches virtual workshops on health

Olivia Pearce

June 5, 2020

Waitrose, John Lewis and Vitality team up with Olympic heroes to help improve customers' health and wellbeing as lockdown eases Waitrose, John Lewis and health...

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Branding Featured General News

British Vogue features Waitrose cashier on its July 2020 issue

Olivia Pearce

June 4, 2020June 4, 2020

Keyworkers, including supermarket assistant from Waitrose, chosen for the British Vogue cover providing a special moment of thanks during the pandemic British Vogue is breaking...

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Campaigns Featured News

John Lewis Partnership announces £1.4m donation to local charities

Olivia Pearce

May 18, 2020

John Lewis Partnership announces £1.4m donation to local charities and designs mugs to raise funds in aid of NHS charities together The John Lewis Partnership...

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Industry Marketing News

Waitrose opens a six-acre customer centre to double its online orders

Anisha Kapoor

May 7, 2020

Waitrose, a supermarket company, is opening (7 May) a six-acre Customer Fulfilment Centre in Enfield, North London, to double its online grocery orders in the...

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Industry News

John Lewis Partnership appoints James Bailey as Executive Director

Anisha Kapoor

April 29, 2020

The John Lewis Partnership has appointed James Bailey as its new Executive Director, Waitrose. He joins from Sainsbury’s where he was Buying Director for Grocery...