Unilever Archives | World Branding Forum

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Targets announced are part of Unilever's new global ‘Future Foods’ initiative, to support a healthier, and more sustainable global food system Unilever has announced a...

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Campaigns Featured Marketing News

PG Tips promotes ‘green’ tea bags in latest eco-savvy campaign

Eliza Jane

November 26, 2020

PG Tips latest campaign encourages its consumers to reduce household waste with its latest biodegradable tea bags Unilever-owned PG Tips has launched a campaign encouraging...

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Industry News

PepsiCo elects Dave Lewis as an independent member of the Board

Anisha Kapoor

November 3, 2020November 3, 2020

Dave Lewis's election as a member of PepsiCo's Board of Directors and a member of the Audit Committee will come into effect on 13 November...

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Campaigns Featured News

Unilever launches refill trials as part of its #GetPlasticWise campaign

Olivia Pearce

October 21, 2020

Unilever launches refill trials across seven of its brands in Asda’s Middleton store representing Unilever’s biggest refill and reuse trial in Europe Asda’s Middleton store...

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Industry News

Havas Creative North America appoints Claire Telling as CPO

Anisha Kapoor

October 2, 2020

Grace Blue North America CEO steps into a new role at Havas Creative North America to drive meaningful candidate-centric recruiting with a strategic focus on...

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Campaigns Featured News Technology

Google and Unilever teams up to fight deforestation with cloud computing

Thomas Ng

September 23, 2020

Google is building a more holistic view of the forests, water cycles, and biodiversity that intersect Unilever's supply chain thus raising sustainable sourcing standards for suppliers...

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Branding Featured News

Persil launches new liquid formulation in 100% recyclable bottles

Eliza Jane

September 18, 2020

Persil is re-launching its liquid detergent with changes to its packaging and formulation to significantly reduce the environmental impact of the product Persil, the UK’s...

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Campaigns Featured News

Persil announces its plan to evolve its ‘Dirt is Good’ campaign

Eliza Jane

September 9, 2020September 9, 2020

Persil is looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030 Unilever’s vice-president...

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Campaigns Featured News

Unilever to eliminate fossil fuels in cleaning products by 2030

Olivia Pearce

September 2, 2020

Unilever calls on other businesses to adopt new ‘Carbon Rainbow’ approach to transition to renewable and recycled carbon sources from plant, air, marine sources, and...

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Branding Featured News

Lifebuoy returns to where it first started, the United Kingdom

Olivia Pearce

August 21, 2020

Over a century since its launch, lifebuoy returns to remind its consumers in the UK about the importance of a good hand hygiene regime For...

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Branding Featured News

Magnum launches new tubs made with recycled plastic

Olivia Pearce

August 13, 2020

Unilever's goal is that, by 2025, all Magnum tubs will be made with recycled plastic Last year, Magnum was the first ice cream brand to...

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Branding Featured News

Unilever and Algenuity partner to explore use of microalgae protein

Olivia Pearce

August 3, 2020August 3, 2020

The partnership delves into the huge potential microalgae bring in innovating future foods for Unilever’s plant-based portfolio Unilever and biotech start-up Algenuity have announced a...