Tide Archives | World Branding Forum

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Tide partners with NASA in a Space Act Agreement to explore how to efficiently clean astronauts’ clothing in resource-constrained environments Tide has signed a Space...

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Campaigns Featured News

P&G Canada announces participation in Covid-19 relief efforts

Olivia Pearce

April 22, 2020

P&G Canada will contribute funds and essential products to health care workers and Canadians in need Multinational consumer goods corporation, P&G Canada and its brands have...

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Featured Marketing News

Procter & Gamble Joins Loop to Reduce Waste

Anisha Kapoor

January 25, 2019February 9, 2019

Procter & Gamble has partnered with Loop to reduce disposable waste, with eleven key brands under its banner involved with the initiative. Procter & Gamble...

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Branding Featured News

Tide Reshapes E-commerce Wave with Eco-Box

Olivia Pearce

November 12, 2018November 12, 2018

Tide, the first Procter & Gamble brand to debut such an offering, has created Eco-Box to simplify e-commerce and reduce shipping footprint. Tide has re-imagined...

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Advertising Industry

Omnicom Wins Holding Company of the Year at the 2018 Cannes Film Festival

Anisha Kapoor

June 26, 2018

Omnicom wins more Grand Prix Awards than any other Holding Company At the 65th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognised for their...

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Advertising Featured News

Procter & Gamble Advances Systemic Change for Gender Equality in Advertising

Joshua Hughes

June 20, 2018

Strategic partnerships with media and entertainment powerhouses Queen Latifah and Katie Couric launched by Procter & Gamble The Procter & Gamble Company advanced its commitment to...

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Advertising Industry

Amazon Wins at the 2018 Kellogg School Super Bowl Ad Review

Anisha Kapoor

February 5, 2018

Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...

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Branding Featured News Videos

Procter & Gamble Ups Safety with Child-Guard Tubs

Olivia Pearce

August 3, 2017August 4, 2017

Procter & Gamble has increased safety around its Tide Pods and Gain Flings offerings to reduce accidents related to its liquid laundry pacs. Procter &...

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Featured Marketing News

Tide Canada Partners with Nelly Furtado for Purclean

Deborah Joy Peter

November 18, 2016November 18, 2016

For the launch of its new eco-friendly detergent, Purclean, Tide has named Nelly Furtado an advocate for its campaign with WWF-Canada. Tide has teamed up...