Tesco Archives | World Branding Forum

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Chief Executive of Tesco, Dave Lewis will today call on the global food industry to be transparent and publish their food waste data Speaking in...

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Campaigns Featured

Jamie Oliver Joins Tesco to Help Make Healthy Eating Easier

Olivia Pearce

September 10, 2018September 26, 2018

Tesco announces partnership as new survey reveals seven out of ten families want supermarkets to help them lead healthier lives and make healthier choices more...

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Branding Featured Technology

Henkel announces ambitious targets for sustainable packaging

Thomas Ng

September 4, 2018

By 2025, 100 percent of packaging will be recyclable, reusable or compostable. Henkel has been focusing on sustainability in packaging for several decades: All of...

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Branding Featured News

Tesco Improves Cost of Production Contracts for British Lamb Farmers

Olivia Pearce

July 24, 2018

Tesco is set to make a multi-million-pound investment in the British lamb industry by introducing improved cost of production contracts for around 160 of its...

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Featured Marketing News

Tesco Farmers to Benefit from New Beef Contracts

Nathaniel Mark

July 12, 2018July 12, 2018

Tesco has announced it will continue its multi-million-pound investment in the growth of the British Aberdeen Angus herd, with 1,600 farmers in the UK set...

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Featured Marketing News

World Cup and Heatwave Promise Biggest UK BBQ Parties for Years

Nathaniel Mark

July 6, 2018June 13, 2023

Brits are turning the week into a huge nationwide World Cup BBQ celebration With temperatures nudging the early 30s and England’s World Cup campaign continuing...

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Branding Featured News

Tesco and Carrefour to Create Long-Term Strategic Alliance

Olivia Pearce

July 2, 2018July 2, 2018

Strategic alliance between Tesco and Carrefour will enable both companies to improve the quality and choice of products The alliance between Carrefour and Tesco will...

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Featured Marketing News

Tesco to End Brand Guarantee Scheme Focusing on Lower Prices

Nathaniel Mark

June 25, 2018

Tesco commits to cutting prices on dozens more popular products to be introduced in stores over the next two weeks Tesco announced today that it will end...

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Advertising Industry

Publicis Groupe Clients Champion Creativity in Cannes by Funding Entries

Anisha Kapoor

June 25, 2018

Publicis Groupe Client funding of Cannes Lions entries ensured great work was able to be judged and awarded 2018 has been a year of difference...

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Branding Featured News

Tesco Reveals its Community Contribution to Greater Manchester

Olivia Pearce

June 4, 2018

KPMG report highlights role of Tesco in supporting jobs, supporting British businesses, and supporting charitable and community organisations across the UK In an event on...

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Campaigns Featured News

UK Businesses Commit to UK Plastics Pact against Plastic Waste

Olivia Pearce

April 26, 2018

UK Plastics Pact by WRAP Adopted by 42 UK Businesses Bringing Together All Links in the Plastic Production Chain Unnecessary single-use plastic packaging will be...

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Campaigns Featured News

Tesco’s Christmas Campaign Says “Everyone’s Welcome”

Olivia Pearce

December 19, 2017December 20, 2017

Tesco “Everyone’s Welcome” Christmas campaign pledged to donate £1 for every fresh turkey sold to help people in need Tesco launched its 2017 Christmas campaign...