Television Archives | World Branding Forum

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As part of its marketing efforts for the CR-V SUV, Honda has created a digital campaign to spotlight pet adoption through Carlos PenaVega. Honda is...

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Featured Marketing News

1893 Unveils Citrus and Black Currant Cola Flavours

Anisha Kapoor

March 2, 2017March 2, 2017

1893 from the Makers of Pepsi-Cola has debuted two variants, Citrus Cola and Black Currant Cola, which will be supported by a spring push. Pepsi-Cola...

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Branding Campaigns Featured News Videos

Activia Tells Women that They Can with Rebrand

Olivia Pearce

February 21, 2017February 21, 2017

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...

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Advertising Featured News Videos

Sprint Creates Car Spot to Address Verizon Bill Woes

Deborah Joy Peter

February 3, 2017February 3, 2017

Sprint has released a new spot titled Car for the Super Bowl broadcast. The advertisement was created by New York agency, Droga5. Sprint has unveiled...

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Advertising Featured News Videos

Febreze Prepares America for the Halftime Bathroom Break

Joshua Hughes

February 1, 2017February 1, 2017

Created by Grey New York, the new Super Bowl campaign by Febreze offers a humorous spin on the all-important halftime bathroom break. Titled America’s Halftime...

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Branding Campaigns Featured News

British Airways Launches BA Holidays for January Sale

Olivia Pearce

December 23, 2016December 23, 2016

British Airways has rolled out a major push to promote its biggest sale of the year, with discounts on flights to more than 100 destinations....

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Branding Campaigns Featured News

Pantene Names Priyanka Chopra Global Ambassador

Olivia Pearce

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

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Advertising Featured News Videos

TVB Runs Project Roadblock with Back Roads Spot

Joshua Hughes

December 16, 2016December 16, 2016

Currently in its thirteenth year, Project Roadblock by TVB has returned with a new spot titled Back Roads, which discourages drunk-driving. The Television Bureau of...

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Branding Campaigns Featured News

Izabel London Boosts Brand with Television Campaign

Olivia Pearce

November 24, 2016November 24, 2016

Izabel London has secured a television sponsorship deal across three channels to boost its brand presence over the festive period. Izabel London has begun a television...

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Featured Marketing News Videos

Groupon Gifts Experiences with Holiday TV Push

Deborah Joy Peter

November 21, 2016November 21, 2016

An extension of its Own the Experience summer push, the latest creative effort by Groupon is the brand’s first holiday TV campaign. Groupon has launched...

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Branding Featured News Videos

British Airways Locks in Viceland Programming Deal

Olivia Pearce

November 9, 2016November 10, 2016

Viceland’s specially selected content is now available across all British Airways long-haul flights, through its High Life Entertainment system. British Airways has inked a deal with Vice...

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Branding Campaigns Featured News Videos

Christmas Comes Early with eBay Holiday Campaign

Olivia Pearce

November 7, 2016November 7, 2016

Titled The Giver, the spot takes eBay viewers on the emotionally gratifying journey of finding and giving the perfect holiday present. EBay has unveiled a...