Technology Archives | World Branding Forum

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The software giant's latest platform offers a suite of apps that promotes team productivity while complementary to all-new Windows 10 Microsoft has kick-started the worldwide release of...

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Purch Adds Active Junky to Cart for Outdoor Business

Thomas Ng

September 21, 2015September 21, 2015

Consumers will enjoy a suite of loyalty incentives for each outdoor gear purchase across more than 100 stores via the Active Junky website Digital content and commerce company, Purch, has...

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Branding News Technology

Expedia Jets Across Orbitz Worldwide Takeover

Thomas Ng

September 17, 2015

The total acquisition of Orbitz Worldwide by the travel company has concluded with the transaction standing at approximately $1.6 billion in enterprise value International travel giant, Expedia,...

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News Technology

UBM EMEA Names Marketing Specialist Anna Knight Brand Director

Thomas Ng

September 14, 2015September 15, 2015

The fresh appointment positions the specialist as the lead for market strategy surrounding industry events under the brand's tech portfolio London-based multinational B2B events and digital media company,...

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Apple Keeps the Mobile Doctor Away with New Releases

Thomas Ng

September 11, 2015September 26, 2015

Taking its brand to the next level, its latest innovations include the iPhone 6s, iPhone 6s Plus, Apple TV, and iPad Pro complete with 3D...

Marketing News

Former Microsoft GM James DeBragga Joins DocuSign as VP of International Marketing

Anisha Kapoor

September 3, 2015

LONDON and SAN FRANCISCO – DocuSign has appointed James DeBragga as its Vice President of International Marketing reporting to Chief Marketing Officer, Brad Brooks. A well-regarded...

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Branding Design Featured News

Google Launches A New Logo And Says Goodbye To Serifs

Olivia Pearce

September 2, 2015September 2, 2015

Search Giant Moves to Sans-Serif in Major Change After 17 Years Search behemoth Google has a new logo, opting for a rounder, thicker face, and...

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Industry News

DreamWorks Animation’s Chief Global Brand Officer Michael Francis To Leave Role

Olivia Pearce

August 27, 2015

Jim Fielding, Head of Global Consumer Products, to Oversee DWA's Licensing and Franchise Management Businesses DreamWorks Animation (DWA) announced that Michael Francis, the Company's Chief...

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Featured Industry News

4A’s To Host Second Annual Talent@2030 Conference During U.S. Advertising Week

Thomas Ng

August 21, 2015

Executives from Facebook and Google; Leading Advertising Agencies; and Technology, Social and Data Companies Will Confront the Talent Challenge The 4A's, the leading U.S. trade...

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Apple Watch On Track to Capture 68% of Smart Watch Market According to Report

Thomas Ng

August 18, 2015

Market Intelligence Firm Believes That Apple Will Continue to Gain Momentum, Driven by Expansion of App Ecosystem, Growth of Apple Pay, Software Improvements, and Strong...

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Featured Industry News

BMW Looks At Whether Google’s Alphabet Infringes Trademark Rights

Reuters

August 13, 2015

By Edward Taylor and Eric Auchard FRANKFURT (Reuters) - BMW on Tuesday said it was looking into whether Google infringed any trademark rights after the...

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Advertising News Technology

Ogilvy & Mather Takes On Technology Company HundredX As New Strategic Partner

Joshua Hughes

August 6, 2015

Agency Expects Customer Fast Feedback Technology To Help Drive Bottom Line Performance Ogilvy & Mather North America, one of the largest marketing communications companies in...