Technology Archives | World Branding Forum

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LG Electronics USA partners with prank director, Jeff Tremaine, to celebrate the #SeriousWatcher with its OLED TV viewing experience. LG Electronics USA has launched a social media...

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Featured Industry News Technology

Wunderman Partners with Salmon for New Division

Thomas Ng

June 20, 2017June 20, 2017

Wunderman is beefing up its global offering with the addition of a new division launched in partnership with ecommerce consultancy, Salmon. Wunderman has launched a...

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Jaguar Drives Engineering Talent Hunt with Gorillaz

Thomas Ng

June 19, 2017June 19, 2017

Jaguar Land Rover and Gorillaz have partnered to launch a hunt for choice engineering talent via the band’s app using Alternate Reality. Jaguar Land Rover...

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Design Featured News Technology

Samsung Turns Television into Art with The Frame

Thomas Ng

June 16, 2017June 16, 2017

Samsung Electronics America has transformed television viewing with The Frame, which offers both entertainment and art for the home. Samsung Electronics America has unveiled The...

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Featured Industry News Technology

Essence Expands Digital with Broader Leadership

Thomas Ng

June 15, 2017June 15, 2017

Essence has made several strategic appointments to include five new leaders, who will help fulfil its expanded remit as a digital-first agency. Essence has welcomed a...

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Branding Featured News

Casio Unveils Timeless G-SHOCK Addition for Men

Olivia Pearce

June 14, 2017June 14, 2017

Casio has added to its MT-G line with the debut of the MTGS1000D-1A9 model. The timepiece features the latest in G-SHOCK technology. Casio G-SHOCK has...

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Featured Marketing News Videos

KFC Isn’t Chicken over First Zinger Space Mission

Deborah Joy Peter

June 13, 2017June 13, 2017

KFC and World View partner to support space research advancement, with the Zinger Stratollite launch window opening on 21 June. KFC and World View have partnered to...

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Industry News Technology

Bottle Rocket Launches Deeper into Tech Space

Thomas Ng

June 13, 2017June 13, 2017

Mobile specialist, Bottle Rocket, has created a technology leadership role and hired Jonathan Campos to its elevate mobile and digital offerings. Bottle Rocket has added a...

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PokerStars Bets on Usain Bolt with Ambassadorship

Thomas Ng

June 8, 2017June 8, 2017

PokerStars has inked a strategic deal with star runner, Usain Bolt, who will promote the brand via marketing campaigns and live appearances. Amaya-run online poker...

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Mountain Dew Ups Game with Esports Partnerships

Thomas Ng

June 6, 2017June 6, 2017

Mountain Dew is widening its esports footprint via global powerhouse partnerships with Team Dignitas, Splyce, and Team SK Gaming. Mountain Dew has welcomed on board three global powerhouses...

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Featured Marketing News Technology Videos

Wunderman Beefs Up Digital with Spanish Acquisition

Thomas Ng

June 5, 2017June 5, 2017

Wunderman grows marketing and technology offering in Europe and Latin America with the takeover of Spanish digital shop, The Cocktail. Wunderman has acquired digital transformation...

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Featured Marketing News

Acer is official partner of Red Bull Kumite 2017

Thomas Ng

May 19, 2017May 19, 2017

Tournament Champion to receive Acer's new Predator 21 X The hardware, software and services company has been named official partner of the Red Bull Kumite...