Technology Archives | World Branding Forum

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Expanded relationship with Oracle enables PEI to gain a 360-degree view of over one million customers in less than seven weeks Global apparel fashion house...

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Branding Featured Technology

Henkel announces ambitious targets for sustainable packaging

Thomas Ng

September 4, 2018

By 2025, 100 percent of packaging will be recyclable, reusable or compostable. Henkel has been focusing on sustainability in packaging for several decades: All of...

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Featured News Technology

Dunkin Donuts Expands Accessibility with Amazon Alexa Integration

Thomas Ng

August 30, 2018August 30, 2018

"Alexa, Order from Dunkin Donuts." For a new way to help guests run on Dunkin' even faster, Dunkin Donuts announced that On-the-Go Mobile Ordering is...

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Featured News Technology

Toyota and Uber Extend Collaboration to Automated Vehicle Technologies

Thomas Ng

August 28, 2018

Uber to integrate its self-driving technology alongside Toyota Guardian technology in purpose-built vehicles for deployment on Uber's ride-sharing network Toyota Motor Corporation and Uber Technologies have announced...

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Featured News Technology

Huawei Wins Frost & Sullivan Asia-Pacific Market Leadership Award

Thomas Ng

August 17, 2018

Huawei recognised for market leadership, technology and solution innovation, and customer value proposition Huawei was awarded the Frost & Sullivan 2018 Asia-Pacific Video Conferencing Endpoints...

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Industry Marketing

Clemenger BBDO Buys Levo Digital

Anisha Kapoor

August 16, 2018

Combined with Clemenger's existing digital and data capabilities, Levo will enable the Group to have an advanced business transformation capability in the market Clemenger BBDO,...

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Featured News Technology

Celcom Partners with Huawei to Apply a Cloud-Based Platform for Digitised Network Operations

Thomas Ng

August 13, 2018

Celcom first in Malaysia to adopt full suite cloud-based Operation Support Service (OSS) system Celcom Axiata inked an agreement with Huawei Technologies (Malaysia) to apply...

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Featured News Technology

Huawei Helps Tunisia Promote Industry’s Digitalisation Development

Thomas Ng

August 3, 2018

Prime Minister of Tunisia expresses hope to increase cooperation with China and welcomes more Chinese companies, like Huawei, to invest, develop and succeed in Tunisia...

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Featured Marketing News

Guess Partners with Alipay to Simplify Payment Experience for Chinese Travellers

Nathaniel Mark

July 26, 2018

Partnership brings familiar, mobile in-store payment experience to more than 50 Guess Stores across the US Guess, a global lifestyle brand and retailer, launched a partnership...

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Branding Featured News

Antonio Brown Becomes Cover Athlete for EA Sports Madden NFL 19

Olivia Pearce

July 18, 2018

Brown was announced as part of the Madded 99 Club a month ago by EA Sports Today, Electronic Arts officially unveiled the Madden NFL 19 by...

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Industry Marketing

Digitas Achieves Elite Adobe Analytics Specialisation

Anisha Kapoor

July 18, 2018July 19, 2018

Digitas is one of just 18 global alliance partners to achieve Adobe Analytics Specialisation Digitas, a connected marketing agency, has been accredited as an Adobe Analytics...

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Featured News Technology

Huawei and Audi Sign Memorandum of Understanding for Strategic Cooperation

Thomas Ng

July 12, 2018

Huawei and Audi have additionally agreed to jointly develop training programmes in order to strengthen the skills of technology experts in two key areas Huawei,...