Super Bowl Archives | World Branding Forum

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Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...

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PepsiCo Products Make Joint Super Bowl Advertisement

Anisha Kapoor

January 18, 2018

The teaser video by PepsiCo features award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off Doritos Blaze and MTN DEW ICE,...

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Branding Campaigns Featured News Videos

Discover Los Angeles Goes Global at the Big Game

Olivia Pearce

February 7, 2017February 7, 2017

Discover Los Angeles has released its latest global brand push which will run in the US, UK, Mexico, China, Australia, and Canada. Discover Los Angeles,...

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Advertising Featured News Videos

Old Spice Freshens Up with Don’t Smell Yourself Short

Joshua Hughes

February 6, 2017February 6, 2017

The new campaign by Old Spice starring Axel Kiener and Von Miller spotlights the brand’s Hydro Body Wash and Steel Courage offerings. Old Spice has...

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Branding Campaigns Featured News Videos

Persil ProClean Scores Super Bowl Big with Bill Nye

Olivia Pearce

February 6, 2017February 6, 2017

Released during the third quarter of the big game, the latest spot by Persil features ‘The Professional’ and renowned scientist, Bill Nye. Persil ProClean, the...

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Advertising Featured News Videos

Sprint Creates Car Spot to Address Verizon Bill Woes

Deborah Joy Peter

February 3, 2017February 3, 2017

Sprint has released a new spot titled Car for the Super Bowl broadcast. The advertisement was created by New York agency, Droga5. Sprint has unveiled...

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Advertising Featured News Videos

Bud Light Revives Spuds MacKenzie for the Super Bowl

Deborah Joy Peter

February 2, 2017August 23, 2017

Bud Light has released a second spot from its Famous among Friends push, which stars its advertising icon, Spuds MacKenzie. Bud Light, the official beer of...

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Featured Marketing News Videos

Audi Champions Pay Equality with Daughter Spot

Deborah Joy Peter

February 1, 2017February 1, 2017

Striving to #DriveProgress and promote pay equality in the workplace, Audi has returned with a new Super Bowl commercial titled Daughter. Audi has created a...

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Branding Campaigns Featured News Videos

KFC Spices Up Super Bowl with Colonel vs. Colonel

Olivia Pearce

February 1, 2017February 1, 2017

KFC has released its first in-game Super Bowl advertisement, which is set to air during the fourth quarter of the Big Game on 5 February...

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Hyundai Honours American Troops with 360 Immersion

Thomas Ng

February 1, 2017February 1, 2017

Hyundai will transport US troops from an overseas base to the heart of the Super Bowl action using custom-built 360-degree immersive pods. Hyundai Motor America,...

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Melissa McCarthy Stars in Kia’s Super Bowl Ad

Joshua Hughes

January 27, 2017January 27, 2017

The 60-Second Commercial was Created by David&Goliath Kia Motors has released the second 15-second teaser of its Super Bowl commercial. The company returns to the...