Starwood Archives | World Branding Forum

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The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

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Branding Featured News

Starwood Hotels & Resorts Introduces New Premier Tier Designation– Sheraton Grand

Olivia Pearce

August 19, 2015

From Rio to Beijing, Tokyo to Dubai: Grand Celebrates Best of Sheraton Brand with Focus on In-Demand Destinations, Service Excellence, and Outstanding Designs Starwood Hotels...

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Design Featured News

Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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Advertising Branding Campaigns Featured Marketing News

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton Brand

Joshua Hughes

June 1, 2015July 4, 2023

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

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Branding Featured Marketing News Technology

Starwood Preferred Guest App for Apple Watch Unlocks New Level of Access for Members

Thomas Ng

April 27, 2015July 4, 2023

With SPG’s Keyless Room Entry and Apple Watch, Opening Your Hotel Room Door is as Easy as a Flick of the Wrist Apple Watch lets...

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Branding Design Featured News

Starwood Fuels Innovation with Debut of Starlab in New York’s Garment District

Anisha Kapoor

February 24, 2015July 4, 2023

Starwood Hotels & Resorts Worldwide unveiles Starlab, the company’s new brand innovation studio located in Manhattan’s pioneering Garment District. Design-led with the spirit and agility...