Sports Marketing Archives | World Branding Forum

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Kia has introduced a new advertising strategy for its Super Bowl push. The brand is excluding celebrities and including young people. For its tenth consecutive...

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Advertising Featured News

Majestic Athletic Debuts My Team My Colors Campaign

Joshua Hughes

March 21, 2017March 21, 2017

Majestic Athletic invites its ambassadors to paint a canvas depicting their MLB city using their team colours and the tools of their trade. Majestic Athletic...

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Etihad Airways and Major League Soccer Renew Alliance

Thomas Ng

March 6, 2017March 6, 2017

Major League Soccer has signed a renewal agreement with Etihad Airways. Both brands are teaming up on the MLS Flight Path push. Major League Soccer has renewed its...

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Branding Campaigns Featured News

Evian Appoints Madison Keys Brand Ambassador

Olivia Pearce

March 3, 2017March 3, 2017

Tennis star, Madison Keys, has been selected by evian to join its Live Young lineup of ambassadors as the brand’s newest spokesperson. Evian has unveiled...

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Advertising Featured News

Manchester City Signs Mundipharma in Four Markets

Joshua Hughes

September 30, 2016September 30, 2016

Manchester City names Mundipharma its Official Healthcare Product Partner in Asia Pacific, Latin America, the Middle East, and Africa. Manchester City has signed on Mundipharma as...

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Branding Featured News

Christian Louboutin Runs into Style with SportyHenri

Olivia Pearce

September 14, 2016September 15, 2016

The Christian Louboutin alliance with SportyHenri entails four limited-edition styles based on the designer’s collectible sneaker silhouettes. Christian Louboutin has launched an exclusive capsule collection...

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Branding Featured News

Apollo Tyres Inks Global Partnership with Man United

Olivia Pearce

September 9, 2016September 9, 2016

Apollo Tyres has elevated its Manchester United alliance to a grander scale, with the brand now on board as official Global Tyre Partner. Apollo Tyres has...

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Featured Marketing News Videos

Hyundai Kicks Off NFL Sponsorship with Two Spots

Deborah Joy Peter

September 8, 2016September 8, 2016

Hyundai is stepping into position at the 2016 NFL Kickoff in Denver with a series of fan-based events and creative campaign in place. As presenting...

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Advertising Featured News Videos

Goodyear Celebrates Heritage with Blimpworthy

Joshua Hughes

September 2, 2016September 2, 2016

The Blimpworthy push captures 60 years of hard work, determination, and grit in true Goodyear fashion via new television spot, Witness. Goodyear, the official partner...

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Branding Featured News

Skechers Performance Celebrates Matt Kuchar Win

Olivia Pearce

August 25, 2016August 25, 2016

Sixty set their sights on competing at the Campo Olimpico de Golfe. The Skechers Performance ambassador was the only American to win. Skechers Performance is...

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Featured Marketing News

Swire Coca-Cola Kicks It with the Denver Broncos

Joshua Hughes

August 19, 2016August 19, 2016

Swire Coca-Cola has released specially designed bottles to commemorate the Denver Broncos so fans can join in the celebration. Swire Coca-Cola salutes the defending World Champion, Denver Broncos,...

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Advertising Featured News Videos

Nike Debuts Unlimited Will Starring Kyle Maynard

Joshua Hughes

August 18, 2016August 18, 2016

The latest installment from the ‘Unlimited’ campaign by Nike captures Kyle Maynard and his painstaking motivation to push his limits daily. Nike has unveiled the...