sponsorships Archives | World Branding Forum

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The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...

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Branding Featured News

Pilot Inks Sponsorship Deal with New York Fashion Week

Olivia Pearce

September 14, 2015September 14, 2015

The pen-maker makes a fashion statement with NYFW brand sponsorship move and Nicholas K runway tie-up Aiming to make writing fashionable again, Pilot Corporation of America...

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Advertising Branding Campaigns Featured News

Nissan Returns to Super Bowl to Maximize “Big Moments” Marketing Strategy

Olivia Pearce

December 3, 2014July 4, 2023

Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...

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Branding Featured Marketing News

TAG Heuer to go into Sports Marathons

Anisha Kapoor

November 4, 2014July 4, 2023

As part of its new strategy, TAG Heuer is going into sports marathons as partner and official timekeeper. The manufacture is thus reaffirming its sporting...