Sony Archives | World Branding Forum

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Sony's PlayStation 5 latest spot celebrates the human desire to push boundaries and achieve the extraordinary Sony Interactive Entertainment, a multinational video game and digital...

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Advertising Featured News

Tupperware TV campaign promotes ‘More Time Living’ in India

Nathaniel Mark

September 18, 2019

Tupperware lets consumers have more time living, laughing, learning, loving and lazing Tupperware has launched a brand campaign in India called 'More Time Living'. The...

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Branding Industry

Lumentus Boosts Social Media Expertise with New Addition

Anisha Kapoor

March 12, 2018

Latest Addition to Build Client Presence and Voice with Continuous Social Listening, Influencer Outreach, and Digital Content Creation for Lumentus Creative and accomplished digital strategist...

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Campaigns Featured News

Sony and Khalid Combine VR Technologies In ‘Lost in Music’ Campaign

Olivia Pearce

December 20, 2017December 21, 2017

"Lost in Music" Brand Campaign by Sony and Khalid to start in January 2018 Sony Corporation announced the second installment of its brand campaign, called...

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Branding Featured News Videos

Monotype Capitalises on Fine Print with SST Debut

Olivia Pearce

June 15, 2017June 15, 2017

Supporting nearly 100 languages, the SST typeface by Monotype gives brands an identity and voice across multiple mediums and cultures. Monotype has introduced the SST typeface,...

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Branding Campaigns Featured News Videos

Sony Music Dips into VR with The Chainsmokers

Olivia Pearce

February 14, 2017February 14, 2017

Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...

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Sony News Suite User App Opens for UK Advertisers

Thomas Ng

November 23, 2016November 23, 2016

News Suite ads include sponsored news channels, sponsored content, clickable in-feed native ads, and push notifications to advertorial. Sony is rolling out brand partnerships in...

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Sony Mobile Dials into Canada with Xperia X

Thomas Ng

June 7, 2016July 5, 2016

Seeing release in June, the stores tied in with the Sony Xperia debut include Bell, Rogers, Virgin Mobile, Wind Mobile, and Videotron. Sony Mobile has...