Social Archives | World Branding Forum

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Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products. The brand’s...

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Branding Featured News

Nescafé Sweetens Deal with Creamy Coffee Concept

Olivia Pearce

June 9, 2017June 9, 2017

Nestlé has introduced a pilot project in Canada, with the debut of the Nescafé Coffee Taproom in Toronto, with more such shops coming up. Nestlé...

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Nestea Lands Natasha Bedingfield for Taste of Freedom

Joshua Hughes

March 24, 2017March 24, 2017

Nestea is partnering with Natasha Bedingfield for its Taste of Freedom push, which features an original record and video titled Let Go. Nestea has teamed...

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Featured Marketing News

Bioré Skincare Extends Shay Mitchell’s Ambassadorship

Anisha Kapoor

March 21, 2017March 21, 2017

Actress Shay Mitchell will continue her partnership with Bioré Skincare. She will serve as the brand’s ambassador for 2017. Bioré has moved to retain actress...

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MillerCoors Launches Henry’s Hard Sparkling Line

Joshua Hughes

March 6, 2017March 6, 2017

Available across the United States, the release of the Henry's Hard Sparkling line by MillerCoors is being supported by a nationwide push. MillerCoors has introduced a...

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Featured Marketing News Videos

Honda Drives Pet Adoption Home with 2017 CR-V SUV

Deborah Joy Peter

March 2, 2017March 2, 2017

As part of its marketing efforts for the CR-V SUV, Honda has created a digital campaign to spotlight pet adoption through Carlos PenaVega. Honda is...

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Featured Marketing News

Taco Bell Proposes Marriage with Vegas Wedding Package

Anisha Kapoor

February 16, 2017February 17, 2017

Beginning in summer 2017, visitors to its Las Vegas Cantina flagship can tie the knot Taco Bell style at the restaurant's wedding chapel. Taco Bell...

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Wix Stars Jason Statham in #DisruptiveWorld Campaign

Joshua Hughes

February 2, 2017February 2, 2017

Wix has kick-started its #DisruptiveWorld series starring Gal Gadot and Jason Statham, in conjunction with the brand’s Super Bowl campaign. Cloud-based web development brand, Wix,...

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Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Weights Watchers Runs Live Fully with Oprah Winfrey

Joshua Hughes

December 22, 2016December 22, 2016

Weight Watchers has launched a push with broadcast, print, digital, social media, and public relations elements, and stars Oprah Winfrey. Weight Watchers has unveiled Live Fully,...

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Featured Marketing News

Burger King Reveals Cheesy Surprise for Christmas

Anisha Kapoor

November 30, 2016December 1, 2016

Due to popular demand, Burger King has made a Cheesy Tots comeback in time for the holiday season to reward its brand loyalists. Burger King is...

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Coca-Cola Celebrates A Coke for Christmas Premiere

Joshua Hughes

November 25, 2016November 25, 2016

Coca-Cola has launched a television campaign, A Coke for Christmas, to elevate the unsung heroes of the festive season and spread cheer. Coca-Cola has released a 30-second...