Social Archives | World Branding Forum

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Fanta has released its first integrated push since 2010 to focus on its Orange, Strawberry, Pineapple, Grape, and Orange Zero flavours. Fanta has launched a...

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Advertising Featured News

Coca-Cola Zero Reveals New Name and Fresh Look

Joshua Hughes

July 26, 2017July 26, 2017

Coca-Cola Zero Sugar is being unveiled in the United States through a push featuring TV, radio, digital, social, outdoor, and retail elements. Coca-Cola Zero has...

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Featured Marketing News

Chivas Regal Gets into the Ring with Gennady Golovkin

Deborah Joy Peter

July 24, 2017July 24, 2017

Chivas Regal has introduced The Chivas Fight Club and named middleweight champ, Gennady Golovkin, campaign ambassador. Chivas Regal has unveiled The Chivas Fight Club. Themed...

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Featured Marketing News

Aldo Shares the Love with Global Influencer Push

Anisha Kapoor

July 24, 2017July 24, 2017

Aldo has created a unique influencer campaign, which rallies its global #AldoCrew community through an engaging ‘love’ concept. Aldo has unveiled its new creative direction with...

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NuMe Hands Public Relations Business to 5WPR

Anisha Kapoor

July 20, 2017July 20, 2017

Hair styling solutions provider, NuMe, has handed its public relations account to 5WPR, officially naming the firm its agency of record. NuMe has awarded its...

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Forcepoint Raises Cyber Shield to Protect the Human Point

Thomas Ng

July 12, 2017July 17, 2017

To reinforce its central theme, Forcepoint has devised a new brand push featuring broadcast, digital, social, outdoor, and print elements. Global cybersecurity provider, Forcepoint, has...

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Advertising Featured News Videos

Skyn Plays Safe with Places of Intimacy Global Push

Joshua Hughes

July 10, 2017July 10, 2017

Ansell had created an ad campaign around its condom brand, Skyn, with the push slated for six markets including France, Italy, and Brazil. Protection solutions...

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Advertising Featured News

PokerStars Ups the Ante with #GameOn Showdown

Joshua Hughes

June 30, 2017July 11, 2017

PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...

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Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

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Branding Campaigns Featured News Videos

Quay Australia and Kylie Jenner Debut QUAYXKYLIE

Olivia Pearce

June 28, 2017June 29, 2017

Melbourne-born eyewear brand, Quay Australia, has entered into a deal with Kylie Jenner to launch the QUAYXKYLIE capsule collection. Quay Australia has initiated a collaboration...

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Branding Campaigns Featured News Videos

Pedigree Offers Food for Thought with Feed the Good

Deborah Joy Peter

June 27, 2017June 27, 2017

Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

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Branding Campaigns Featured News Videos

LG Gets Serious over TV with Lorna Morello

Olivia Pearce

June 26, 2017June 26, 2017

LG Electronics USA partners with prank director, Jeff Tremaine, to celebrate the #SeriousWatcher with its OLED TV viewing experience. LG Electronics USA has launched a social media...