Social Media Archives | World Branding Forum

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Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push. Listerine has...

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American Eagle Fits Millennials into What’s Inside

Thomas Ng

October 18, 2018

American Eagle has done a digital push featuring the Merrell twins and its Ne(X)t Level jeans line-up which uses Lycra dualFX technology. American Eagle has...

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Advertising Featured News Videos

NewFest Elevates Decades of Queer Storytelling

Joshua Hughes

October 17, 2018December 19, 2018

NewFest and Ogilvy have launched Lose Yourself. Find Yourself—an anniversary campaign supporting the LGBTQ community through film. To commemorate the thirtieth anniversary of New York’s LGBT...

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Pantene Washes Off the Stink of Bad Hair Days

Thomas Ng

October 11, 2018September 18, 2019

Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...

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Advertising Featured News

Dunkin’ Elevates Coffee Focus with New Name

Joshua Hughes

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...

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Branding Industry

Lumentus Boosts Social Media Expertise with New Addition

Anisha Kapoor

March 12, 2018

Latest Addition to Build Client Presence and Voice with Continuous Social Listening, Influencer Outreach, and Digital Content Creation for Lumentus Creative and accomplished digital strategist...

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Branding Featured Marketing News

9GAG Expands Operations with Opening of New Office in the U.S.

Anisha Kapoor

November 6, 2017

Russell Schneider named the company's first Head of Partnerships and Business Development to be based in new 9GAG U.S. office 9GAG, the global cross-platform entertainment...

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Facebook Joins Digital Enablement Programme Announced Visa

Thomas Ng

October 24, 2017February 5, 2018

Simplifying the Relationship Between a Global Technology Company and the Financial Institution Clients Already Utilising Visa Token Services Visa today announced that Facebook has joined...

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Industry Marketing News Social Media

Forever21 and H&M Conquer Fast-Fashion Social Media

Anisha Kapoor

September 22, 2017September 22, 2017

New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web H&M and Forever21 are the most successful social media...

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News Social Media

Respondology’s Groundbreaking Advertising Week Launch

Thomas Ng

September 22, 2017September 22, 2017

Media Company Uses AI to Engage with Consumers at Scale via Social Channels Respondology, a patented new Cost-Per-Click (CPC) media platform that turns social channels...

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Hanes Offers Fans a Chance to Chill with Michael Jordan

Thomas Ng

September 12, 2017

Hanes creates social media campaign to give fans a once-in-a-lifetime opportunity to kick it with NBA legend Hanes, the US apparel brand, has launched a...

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Kohler Inspires Dream Bathroom Designs in India

Olivia Pearce

August 24, 2017August 29, 2017

Kohler has debuted a digital campaign dubbed Dream in Kohler in India, which features a contest around dream bathrooms designs. Kohler has launched its biggest...