Social Media Archives | World Branding Forum

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Using real people and their stories, the Mary Kay push captures the brand’s values and entails digital, broadcast, outdoor, and print ads. Mary Kay has launched...

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Featured Marketing News

Maidenform Appoints Micaela Erlanger Ambassador

Deborah Joy Peter

October 5, 2016October 5, 2016

As part of her work with the brand, Micaela Erlanger will show the Maidenform woman how to use the new season’s collections. Maidenform has appointed...

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Busch Goes Sprint Hunting with Kevin Harvick

Thomas Ng

October 4, 2016June 13, 2023

The promotional hunt by Busch features a partnership with Sprint Cup driver, Kevin Harvick, and big-win opportunities for its beer fans. Busch is kicking the...

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Advertising Featured News

Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

September 29, 2016September 29, 2016

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

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Featured News Social Media Technology Videos

Nissan Cuts Queue with ProPilot Chair and Twitter Push

Thomas Ng

September 27, 2016September 27, 2016

The autonomous ProPilot Chair designed for the Nissan Serena sees lift with its introduction as a sit-down solution to long queues. Nissan has unveiled a...

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Twitter and the United Nations Get Social

Thomas Ng

September 26, 2016September 26, 2016

The United Nations aims to draw insight from the hundreds of millions of Tweets shared on Twitter in dozens of languages daily. Twitter and UN...

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Advertising Featured News Videos

IKEA Canada Turns Key on Design to Flaunt Heritage

Joshua Hughes

September 21, 2016September 21, 2016

The IKEA Canada fortieth anniversary campaign is supported by social media executions across Instagram, Facebook and YouTube. IKEA Canada has released a commercial to celebrate...

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Branding Featured News

Sloane Bros Expands Froyo Footprint to Nottingham

Olivia Pearce

September 19, 2016September 19, 2016

The opening of its latest frozen yoghurt parlour outside of London coincides with the release of the Franken’ Fraffle by the Sloane Bros. Independent British...

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Energizer Takes Breath of Fresh Hare with Bunnier Side

Thomas Ng

September 14, 2016September 15, 2016

The campaign unlocks opportunities for the Energizer Bunny to engage consumers and create moments authentic to his personality. Energizer has launched a campaign to take...

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Branding Campaigns Featured News

Banana Republic Reveals Olivia Palermo Tie-up

Olivia Pearce

September 12, 2016September 12, 2016

The ambassador appointment by Banana Republic will see the style icon integrated throughout the brand’s global marketing initiatives. Banana Republic has named international style...

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American Express Canada Travels with Kevin Pillar

Thomas Ng

August 31, 2016August 31, 2016

Boosted through paid amplification, American Express Canada is targeting frequent travellers and driving them to the brand’s website. American Express Canada has launched a three-video...

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Sarah Jessica Parker Asks Stash Fans to #ComeandFindIt

Thomas Ng

August 30, 2016August 30, 2016

Sarah Jessica Parker is using the power of suggestion to spark discovery. A global street art push is teasing the ultimate Stash reveal. Sarah Jessica Parker...