Shopping Archives | World Branding Forum

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Regent Hotels is using its mixed-use business model to amplify its presence, with new projects in Vietnam, Montenegro, and Indonesia. Asian luxury hospitality group, Regent...

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Wirecard Eyes European Retailers with WeChat Deal

Thomas Ng

July 10, 2017July 11, 2017

Wirecard has inked a Tencent deal offering European retailers a mobile payment method with access to over 938 million WeChat and Weixin users. Specialised in...

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Featured Marketing News

Skechers USA Launches Superstore at Ontario Mills

Anisha Kapoor

June 28, 2017June 29, 2017

Skechers USA has introduced its largest mall-based factory outlet store to date in California. The outlet houses about 50,000 pairs of shoes. Skechers has opened...

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Branding Featured News

IKEA Canada Adds Quebec City to Shopping List

Joshua Hughes

June 8, 2017June 8, 2017

IKEA Canada has begun laying the foundation for its upcoming Quebec City store slated to open in the summer of 2018 after Halifax this year....

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Branding Featured News

7-Eleven to Bid Vietnam a Good Morning on 15 June

Deborah Joy Peter

June 7, 2017June 7, 2017

Global convenience-retail chain, 7-Eleven, has set foot in Vietnam, with the country’s first store slated to open in Ho Chi Minh City next week. The...

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Advertising Featured News Videos

EBay Tailors Experience to Match Individual Taste

Joshua Hughes

June 5, 2017June 5, 2017

EBay unveils new campaign celebrating individuality by harnessing the power of personalisation, enabling shoppers to get what they truly love. EBay has launched Fill Your...

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Branding Campaigns Featured News Videos

Myntra Unveils 360-Degree Push for End of Reason Sale

Olivia Pearce

December 29, 2016December 29, 2016

Myntra has rolled out a major celebrity-activated ad push to promote the country’s biggest fashion sale of the year—End of Reason Sale. India’s online fashion...

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Featured Marketing News Videos

Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Featured Marketing News

L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...

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Featured Marketing News Videos

Groupon Gifts Experiences with Holiday TV Push

Deborah Joy Peter

November 21, 2016November 21, 2016

An extension of its Own the Experience summer push, the latest creative effort by Groupon is the brand’s first holiday TV campaign. Groupon has launched...

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Branding Featured News

Hennes & Mauritz Debuts Inaugural Black Friday Line

Olivia Pearce

November 11, 2016November 11, 2016

To reel in the biggest shopping day of the year, Hennes & Mauritz has released a Black Friday collection for men, women, and kids. Hennes...

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Branding Featured News

Skechers Ups Game with World Trade Center Store

Olivia Pearce

August 16, 2016August 16, 2016

The Skechers store is part of the launch of a new 500,000 square foot centre in Manhattan’s latest dining, retail, and entertainment hotspot. Performance footwear...