Sheraton Archives | World Branding Forum

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Sheraton Hotels & Resorts, part of Marriott International, Inc. launches its Go Beyond platform in celebration of its 80th anniversary The multi-faceted campaign includes a new...

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Branding Featured News

Sheraton Adds Poland’s Grand Krakow to Premier Tier

Deborah Joy Peter

May 12, 2016May 12, 2016

Situated on the Vistula River bank, it joins 25 other Sheraton Grand properties worldwide as the first from its collection to enter Poland. Sheraton Hotels...

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Branding Campaigns Featured News

Sheraton Adds Cheer to Delays with Holiday Push

Olivia Pearce

December 22, 2015December 22, 2015

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...

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Campaigns Featured News

Sheraton Realigns with $100 Million Marketing Push

Joshua Hughes

September 7, 2015September 15, 2015

The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

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Branding Featured News

Starwood Hotels & Resorts Introduces New Premier Tier Designation– Sheraton Grand

Olivia Pearce

August 19, 2015

From Rio to Beijing, Tokyo to Dubai: Grand Celebrates Best of Sheraton Brand with Focus on In-Demand Destinations, Service Excellence, and Outstanding Designs Starwood Hotels...

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Design Featured News

Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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Advertising Branding Campaigns Featured Marketing News

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton Brand

Joshua Hughes

June 1, 2015July 4, 2023

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...