rum Archives | World Branding Forum

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Featuring rums as old as 50 years, Appleton launches a new premium expression of a known cult classic with its limited-edition 30 Year Old. Appleton...

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Bacardí Goes Dark with We Are the Night Global Push

Joshua Hughes

September 22, 2016September 22, 2016

The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals. Bacardí has...

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Bacardi Lifts Spirits with Raise Your Rum

Joshua Hughes

August 12, 2016August 12, 2016

Bacardi is celebrating in San Francisco, Los Angeles, Denver, Miami, NYC, Philadelphia, Fort Lauderdale, Chicago, Boston, and Atlanta. Bacardi has unveiled a campaign inviting consumers across the...

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Havana Club Marks Golden Age with Major Expansion

Deborah Joy Peter

June 2, 2016June 2, 2016

Complementing a new Havana Club release—Añejo Clásico—debuting in June, a campaign themed The Golden Age, Aged Well will launch in the summer. Puerto Rican rum-maker, Havana Club,...