Retail Archives | World Branding Forum

March 8, 2018

Corporate Social Impact Programme by Sephora Welcomes 13 New Members from Around the Globe Sephora, a global prestige beauty brand, remains dedicated to building the...

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January 18, 2018February 5, 2018

Dr. Woo and Converse Collaborate on the Chuck 70

Nathaniel Mark

The Converse Chuck 70 a Creative First for tattoo artist, Dr. Woo Converse, a wholly owned subsidiary of Nike, unveiled the Converse Chuck 70, a...

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Elie Tahari and Bluestar Alliance Enter Landmark Joint Venture

January 5, 2018

Partnership Between Elie Tahari and Bluestar Alliance To Boost Global Expansion Elie Tahari and Bluestar Alliance announced the formation of a new joint venture company, TBH...

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Campaigns Featured News

Sainsbury’s Celebrates ‘Every Bit of Christmas’ in this Year’s Christmas Campaign

December 14, 2017December 15, 2017

2017 Christmas Campaign Highlights Sainsbury’s Year-Round 'Living Well' Campaign Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas...

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Plaza 66 in Shanghai Marks Historic Milestone with Alicia Keys

September 12, 2017September 12, 2017

The world-renowned singer-songwriter Joins a Host of International Celebrities in the Landmark Celebration Hang Lung Properties celebrated the completion of a mega-scale transformation of Plaza...

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Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

September 8, 2017April 26, 2018

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty The brand was launched in an unprecedented 1,600...

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Toys”R”Us Unwraps The 2017 Holiday Hot Toy List

Thomas Ng

September 7, 2017

Brand Celebrates 20th Anniversary of the Only List that Matters with Geoffrey's Top 20, New Services and More Toys"R"Us today unveiled its 2017 Holiday Hot...

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Chow Tai Fook and DFS Dazzle Hawaii with Sparkling Event

September 7, 2017September 7, 2017

Chow Tai Fook, the Hong Kong Main Board listed jewellery company with 88 years of heritage, held the first VIP event in its first-ever branded...

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Campaigns Featured News

Dockers Launches Global Creative Platform – “Always On”

September 5, 2017September 5, 2017

The Dockers brand has launched a new brand platform “Always On,” a global campaign developed in collaboration with FCB West The campaign will start appearing...

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Disney Store Opens Second Outlet in Shanghai

September 1, 2017September 5, 2017

The new store offers unique mix of locally and internationally designed products Disney Store has opened the doors of its newest store at the HKRI...

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Macy’s Takes Comfort Home with Premium Bedding Line