Retail Archives | World Branding Forum

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Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history The ground-breaking...

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Branding Campaigns Marketing News

Heidi Klum is the Face and CD of Bendon’s Flagship Intimates Collection

Olivia Pearce

October 19, 2014July 4, 2023

Heidi Klum announced as the new Creative Director and face of Bendon's flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Klum...

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Branding Featured Marketing News Public Relations

Alexander Wang x H&M collection debuts in New York

Anisha Kapoor

October 17, 2014July 4, 2023

Last night, the Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena for...

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Branding Featured Industry Marketing News Technology

35% of US Shoppers Make Purchases on Mobile Devices

Thomas Ng

October 6, 2014July 4, 2023

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase. Link...

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Featured Industry Marketing News Technology

Amazon Tops UK Digital Customer Experience Study

Thomas Ng

October 1, 2014July 4, 2023

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...