Retail Archives | World Branding Forum

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Nestea has reinvented its portfolio with a line of seven new variants, of which the first three are fruit-flavoured and the rest real-brewed teas. Nestea has...

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Advertising Featured News Videos

Petco Runs Campaign Targeting American Audience

Joshua Hughes

February 8, 2017February 8, 2017

The spot from the Petco push captures the brand's specialised services and scenes of people and their pets bonding over shared experiences. Having been in...

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Featured Marketing News

Paris Hilton Celebrates Duality with Gold Rush Man

Anisha Kapoor

February 8, 2017February 9, 2017

Paris Hilton is expanding her fragrance portfolio this February with the launch of a masculine version of Gold Rush Woman released in 2016. Paris Hilton has...

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Branding Featured News

HButler Powers Smartphone with New Mighty Purse Line

Olivia Pearce

December 21, 2016December 21, 2016

Australian wearable tech brand, HButler, has introduced a brand new Mighty Purse line which comes with smartphone-charging capabilities. Australian wearable tech brand, HButler, has expanded...

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Featured Marketing News

Zachary Prell and Naadam Launch Exclusive Range

Deborah Joy Peter

December 6, 2016December 6, 2016

The Zachary Prell + Naadam cashmere collection includes sweaters, scarves, hats, and gloves while available through the brand’s website. Global menswear fashion house, Zachary Prell, and cashmere...

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Advertising Featured News

ShopBop #HolidayHowTo with Kate Bosworth Starts

Joshua Hughes

December 5, 2016December 5, 2016

The #HolidayHowTo push by ShopBop has begun the series starring Kate Bosworth, and will feature a strong digital and social presence. ShopBop, the premier online...

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Branding Featured News

Guess Grows Latin America Footprint with Paraguay

Olivia Pearce

December 2, 2016December 2, 2016

With the Asunción retail concept store now launched, Guess will continue its expansion strategy with further openings in Latin America. Guess has opened its inaugural...

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Branding Campaigns Featured News Videos

Vision Direct Saves Holidays with Gizmo the Pug

Olivia Pearce

November 30, 2016November 30, 2016

UK’s Vision Direct has rolled out its 2016 holiday push starring social media sensation, Gizmo the Pug, and new arrival, Cuddles the Cat. UK-based online...

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Branding Campaigns Featured News Videos

Hennes & Mauritz Stars Adrien Brody in Holiday Ad

Olivia Pearce

November 28, 2016November 28, 2016

Spotlighting its holiday collection, Hennes & Mauritz has released a Christmas short film that captures the essence of wearable elegance. Hennes & Mauritz has released...

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Featured Marketing News

Pepsi Decks the Halls with Holiday Cheer and Emojis

Deborah Joy Peter

November 28, 2016November 28, 2016

Pepsi has added a festive layer to its PepsiMoji push in the United States with the release of holiday-themed emojis and gift inspirations. Pepsi is...

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Design Featured News

Esprit Styles Up with Myntra to Draw Indian Shoppers

Deborah Joy Peter

November 25, 2016July 18, 2022

Esprit has struck a partnership with Myntra and will launch its latest collection exclusively across the online Indian fashion destination. Casualwear designer, Esprit, has forged...

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Featured Marketing News Videos

Groupon Gifts Experiences with Holiday TV Push

Deborah Joy Peter

November 21, 2016November 21, 2016

An extension of its Own the Experience summer push, the latest creative effort by Groupon is the brand’s first holiday TV campaign. Groupon has launched...