Retail Archives | World Branding Forum

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Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September. Estée Lauder has unveiled a...

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Featured Marketing News

Sephora Opens Boston Studio on Newbury Street

Anisha Kapoor

July 21, 2017July 22, 2017

Raising the bar for personalised client services, Boston has become home to the smallest Sephora concept store to open in North America. Sephora has rolled...

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Branding Featured News Videos

H&M Inks Partnership with Designer Erdem Moralıoğlu

Olivia Pearce

July 14, 2017July 14, 2017

H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann. H&M has secured...

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Branding Campaigns Featured News

Extraordinary Comes to Life Effort by Cole Haan Debuts

Olivia Pearce

July 13, 2017July 13, 2017

Cole Haan unveils GrandEvølution, GrandMøtion, and StudiøGrand collections via a campaign collaboration with New York City Ballet. Cole Haan has engaged artistes from New York...

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Featured Marketing News

Pottery Barn Unveils Updated Store Concept in Seattle

Anisha Kapoor

July 13, 2017July 13, 2017

Pottery Barn, under Williams-Sonoma, has opened its new University Village store in Seattle, which offers fresh designs and free solutions. Pottery Barn has re-opened its...

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Featured Marketing News

Skechers Unwraps Perfect Fit for Girls with Shopkins

Anisha Kapoor

July 11, 2017July 17, 2017

Skechers has introduced a back-to-school line for girls, which features a design collaboration with Shopkins and Moose Toys licensing deal. Skechers has launched a back-to-school footwear...

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Wirecard Eyes European Retailers with WeChat Deal

Thomas Ng

July 10, 2017July 11, 2017

Wirecard has inked a Tencent deal offering European retailers a mobile payment method with access to over 938 million WeChat and Weixin users. Specialised in...

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Featured Marketing News

Skechers USA Launches Superstore at Ontario Mills

Anisha Kapoor

June 28, 2017June 29, 2017

Skechers USA has introduced its largest mall-based factory outlet store to date in California. The outlet houses about 50,000 pairs of shoes. Skechers has opened...

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Advertising Featured News Videos

Nordstrom Shops with Ashley Graham and More

Joshua Hughes

June 26, 2017June 26, 2017

In line with its 2017 Anniversary Sale, Nordstrom has engaged Russell Wilson, Ashley Graham, Taye Diggs, and three others for a major push. Nordstrom has...

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Featured Marketing News

Gerry Weber Jazzes Up Autumn with Eva Herzigova

Deborah Joy Peter

June 26, 2017June 26, 2017

Gerry Weber has unveiled supermodel Eva Herzigova as the new face of its upcoming autumn/winter collection and 2017/18 campaign. Gerry Weber has named supermodel, Eva...

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Branding Featured News

Bebe Elevates Experience for the Savvy Female Shopper

Olivia Pearce

June 16, 2017June 16, 2017

Global Brands Group and bebe have relaunched its transformed e-commerce platform to enhance the fashion experience for consumers. Apparel, footwear, and fashion accessories group, Global...